anisa rahayu
@anisarahayu
I improve Indonesian-language AI quality, localization standards, and consumer insights for large-scale digital operations.
IndonesiaWhat I'm looking for
I've improved Indonesian-language quality and localization operations at ByteDance, raising vendor quality from 65% to 90% and onboarding 60+ specialists to target standards through a structured four-week program.
I develop Indonesian-specific guidelines from global standards, bringing linguistic nuance, cultural context, search behavior, and user expectations into practical standards. I've led calibration, root-cause analysis, training, and cross-functional work with Product, R&D, Operations, and Vendor Management.
At Adology AI, I turn social media intelligence, competitor activity, and AI-assisted analysis into campaign insights while reviewing AI-generated outputs for accuracy, relevance, and consistency. I combine hands-on AI data operations with consumer behavior and digital trend analysis.
Experience
Work history, roles, and key accomplishments
Quality & Marketing Intelligence Analyst
Adology AI
Aug 2025 - Present (1 year 1 month)
Conducts pre-campaign market exploration and social media intelligence analysis to understand audience interests, competitor activity, and digital trends. Leverages generative AI tools to synthesize social media data and conducts quality reviews of AI-generated content.
Developed and maintained Indonesian-specific language and quality guidelines, partnering with Product teams to drive implementation. Owned quality performance across vendor teams, led calibration sessions, and conducted root cause analysis to improve quality standards.
Evaluated and labeled Indonesian-language content for AI data annotation and moderation projects, applying policy guidelines to complex cases. Collaborated with QA teams to improve evaluation consistency and developed supplementary reference materials.
Reviewed Indonesian-market digital content against platform policies and quality standards, applying contextual judgment. Served as a point of contact between analysts, QA teams, and clients, and participated in calibration discussions to improve consistency.
Education
Degrees, certifications, and relevant coursework
Gadjah Mada University
Bachelor's Degree, Communications Studies
2013 - 2018
Pursued a Bachelor's degree in Communications Studies at Gadjah Mada University from 2013 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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