Anim Sarkar

I’m a results-driven Remote SEO & Google Ads Specialist with 4+ years of hands-on experience growing organic rankings, dominating local map packs, and managing high-ROI paid search campaigns. I focus on diagnosing ranking gaps fast and executing data-backed strategies that translate into measurable increases in qualified leads and revenue.

My work is full-funnel: from technical SEO audits to Google Ads conversion optimization. I’ve ranked 30+ local businesses in Google Map Pack, reduced Google Ads cost-per-lead by 35%+ through targeted GBP optimization, citation pruning, ad copy A/B testing, and landing page CRO, and recovered organic traffic after algorithm updates and penalties.

In my roles, I’ve managed Local Google Ads campaigns for 10+ service businesses, built tightly themed keyword clusters, implemented conversion and call tracking, and optimized landing pages to improve Quality Score and conversion rate. I also delivered monthly performance reporting with actionable insights to remote stakeholders.

On the SEO side, I lead comprehensive technical and on-page audits, fix crawl errors and Core Web Vitals issues, address schema gaps, and build geo-targeted content strategies that lift local service traffic by ~60%. I optimize Google Business Profiles, manage 50+ directory citations for NAP consistency, and use tools like Search Console, GA4, SEMrush/Ahrefs to drive continuous improvement.