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AngieMH User

@angiemh

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I build content strategies that grow e-commerce sales, organic traffic, and luxury brand visibility.

Colombia

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What I'm looking for

I'm looking to lead content and digital marketing initiatives where I can combine storytelling, audience insights, SEO, and performance data to grow e-commerce sales, organic reach, and brand positioning.

At Edén Joyas, I led multi-platform e-commerce content strategy that achieved 3.8x+ ROAS, drove 43% year-over-year sales growth in the first half of 2025, and increased average order value by 14%.

I've built full-funnel editorial strategies, creative assets, and brand storytelling for Edén Joyas, HUMA, and Eclíptico. My work connects audience insights, SEO, copywriting, influencer activations, paid media, and performance analysis to strengthen brand positioning and generate sales.

Experience

Work history, roles, and key accomplishments

Digital and E-commerce Content Strategist

Edén Joyas

Jan 2020 - Jul 2025 (5 years 6 months)

Owned multiplatform organic content strategy for Edén Joyas' e-commerce brand, achieving a 3.8x+ ROAS and driving 43% sales growth in H1 2025. Directed high-conversion creative production for peak-season campaigns, delivering a 6.0 ROI with an 83% profit margin.

Content Strategy Social Media Management On Page SEO Copywriting Editorial Planning Branding Influencer Management Google Ads Meta Ads Mailchimp Photoshop

Education

Degrees, certifications, and relevant coursework

Jorge Tadeo Lozano University of Bogotá

Bachelor's Degree, Marketing

Activities and societies: Research paper selected and presented at the 16th CIIGESDO International Colloquium 2025 and MARKETIc Break Academic Forums 2026.

Bachelor's Degree in Marketing with a Digital Marketing emphasis. Research paper selected and presented at the 16th CIIGESDO International Colloquium 2025 and MARKETIc Break Academic Forums 2026.