André van Wyk

Created Generative Engine Optimisation (GEO)-optimised blog, thought leadership, and sales enablement content. Rewrote existing content to improve GEO results in AI search engines like ChatGPT and Gemini, adapting to changes in the online search landscape. Assisted brands with promotion on social media, notably Reddit, and conducted research for statistics-based blogs and analysis.

Generated compelling copy to inform potential clients about visa and work permit applications, which was very research-intensive. Created SEO-optimised content, including blogs and various marketing materials, and researched and updated existing copy on the company website. Produced daily financial reports via MailChimp and wrote direct response emails for various campaigns.

Wrote a variety of content, including multiple blogs, web pages, social media captions, and brochures for various marketing campaigns. All content was created for companies and schools based in Dubai and the UAE, adhering to SEO best practices for optimal SERP ranking. Implemented SEO-optimised keywords across all content.

Managed content curation and archival, ensuring proper organisation and accessibility of digital assets. Proofread content produced by Online Editors to maintain high quality and accuracy. Oversaw video production and editing, and managed social media presence along with junior team members.

Edited and proofread content from news providers across Africa, ensuring articles were properly categorised and optimised for high placement in search results. Wrote and edited articles via a Content Management System (CMS) and constructed web pages using the same system. Performed photography, image sourcing, and editing for various articles.

Wrote articles for the InfoWizz project, an initiative designed to provide varied content for first-time web users. This project aimed to serve public libraries in several disadvantaged areas. The project has since been discontinued.

Played a support role for the main editorial staff, contributing to article writing and editing. Performed manual HTML coding for articles due to the absence of a Content Management System (CMS) at the time. Gained foundational experience in digital content production.

Completed a National Diploma in Journalism, gaining foundational knowledge and practical skills in journalistic principles and media production. The curriculum covered various aspects of reporting, editing, and content creation.

Obtained a National Senior Certificate, successfully completing secondary education. The curriculum provided a broad foundation across various academic subjects.