At an influencer marketing platform, I designed tracking that connects influencer posts to advertiser funnels, using redirect links and promo codes. I also built a creator trust index to detect fraud and negative patterns, replacing manual vetting with agreed filters.
I built reach prediction for new posts to replace managers' estimates. My work covers influencer performance, creator quality, attribution, conversion funnels, and GA4 data.
At Plurio AI, I recovered 80% of lost bookings in a US healthcare client's call-to-booking funnel by fixing timezone and join issues, matching the CRM within 2%. The client used the funnel to adjust campaigns and renewed for a year.
I also reduced unattributed leads from 7–15% to 1–3% by stress-testing an LLM attribution feature and helping the developer fix it. As an independent data consultant, I rebuilt linked Excel and SharePoint files into a Power BI model and delivered acquisition data marts and a map-based dashboard.
