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Andrew Nichol

@andrewnichol

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I design end-to-end digital products, platforms, and design systems from research to launch.

Thailand

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I've designed customer and internal products for Woolworths Group, including Woolworths at Work, the supermarket's first B2B platform. I helped take it from early workshops through MVP and launch, designing onboarding that reduced setup from 4–6 weeks to minutes and supported $14M in first-year revenue.

I now run Nikkoda, designing identity and digital experiences for founder-led health practices, from research and copy direction to Webflow builds. Across Woolworths, HashChing, Optus, and Sensis, I've worked end to end on marketplaces, mobile apps, navigation interfaces, design systems, and customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Founder & Senior Digital Product Designer

Current

Nikkoda

Oct 2025 - Present (1 year)

Founded and leads a digital design studio for founder-led health practices, delivering end-to-end design including research, visual systems, and Webflow builds. Developed a productised diagnostic methodology for founder-led businesses.

Webflow Product Design Research Visual Systems Copy Direction Digital Strategy

Senior UI Designer

Woolworths Group

Apr 2023 - Jul 2025 (2 years 3 months)

Designed core customer experiences for Australia's largest supermarket, including product tiles, search, and advertising across the Woolworths app and web. Served millions of weekly shoppers.

UI Design UX Design Product Design Mobile App Design Web Design Advertising

Senior UI Designer

Woolworths at Work, Woolworths Group

Mar 2019 - Apr 2023 (4 years 1 month)

Founding design squad member for Woolworths' first B2B platform, targeted at $1 billion in annual revenue. Designed digital registration and onboarding, customer dashboard, and staff platform, contributing to $14M revenue in year one.

B2B Platform Design Product Design UI Design UX Design Dashboard Design Onboarding Webflow

Lead Designer, Freelance

Cohen Farquharson (Cohen Handler Group)

Sep 2021 - Feb 2022 (5 months)

Led identity, brand, website, and Webflow build for the launch of Cohen Farquharson, a new entity formed by a merger.

Branding Identity Design Web Design Webflow

Product Designer

HashChing

Jul 2017 - Mar 2019 (1 year 8 months)

Designed the mortgage marketplace end to end, including site redesigns, broker dashboards, and a qualification funnel. Launched the company's first app for the broker experience.

Product Design UX Design UI Design Mobile App Design Dashboard Design Funnel Design

Digital / Visual Designer

Optus

Jun 2015 - Jun 2017 (2 years)

Designed across the customer-facing estate, including the My Optus app, Optus Sport, account management, and entertainment integration.

Visual Design Digital Design Mobile App Design UI Design

UI Designer / 3D Technician

Sensis

Oct 2008 - Aug 2014 (5 years 10 months)

Designed interactive interfaces for GPS navigation, shipped on Garmin and Navman units and Lexus vehicles, including visual lane-guidance and 3D landmark models.

UI Design 3D Modeling GPS navigation Interface Design