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Andrew Andy

@andrewmuti

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Award-Winning Creative Director & Brand Strategist

Kenya

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What I'm looking for

Seeking roles that emphasize creative autonomy and collaboration using AI-driven design tools (Adobe Suite, Figma) to tackle brand challenges. Achieved 40% engagement boosts and 1.2M+ impressions, with a passion for leading teams and crafting narratives for notable brands. Looking for flexibility in scaling solutions that prioritize storytelling, growth, and efficiency.

Creative Director & Brand Strategist | Founder of Dreeydesigns

A visionary creative designer with 5+ years of expertise in transforming brand visions into impactful visual narratives, I partner with global brands like Rotary International, Yamaha, and Jack Daniel’s to craft campaigns that resonate. As the founder of Dreeydesigns, I’ve scaled a solo freelance venture into a dynamic agency, leading cross-functional teams to deliver AI-driven design solutions, social media strategies, and UI/UX innovations. My work on campaigns such as Jack Daniel’s #WeAreAboutYou amplified reach to 1.2M+ impressions, while revamping Range Rover Centre’s digital presence boosted engagement by 40% and service bookings by 25%.

I thrive at the intersection of creativity and strategy, leveraging tools like Adobe Suite, Figma, and AI platforms to solve complex brand challenges. Whether spearheading a remote team of 12+ freelancers or collaborating directly with clients, I prioritize metrics-driven outcomes. This is evidenced by a 30% rise in conversions for Bella’s Candy Shop and a 32% efficiency leap for Parshan Fruit Nursery.

Passionate about storytelling through design, I seek partnerships with forward-thinking brands ready to innovate and inspire. Let’s create something unforgettable

Experience

Work history, roles, and key accomplishments

Creative Lead

Meekaylee Arts

Oct 2024 - Mar 2025 (5 months)

As Creative Lead at Meekaylee Arts, I managed social media accounts, provided creative direction for video editing, and developed engaging content strategies. I successfully increased social media engagement by 45% and created a brand for Rotary's 'Unite for Good' theme. Additionally, I produced monthly reports on performance and improvement strategies.

Social Media Management Video Editing Creative Direction Content Strategy Brand Development Engagement Analytics Design Software Copywriting Campaign Management Reporting

Current

Founder & Creative Director

Current

Dreeydesigns

Jan 2020 - Present (6 years 5 months)

Scaled a solo freelance operation into a full-service creative agency, partnering with 15+ global brands. Spearheaded end-to-end campaigns, driving 1.2M+ impressions and enhancing brand loyalty. Led a remote team of 12+ freelancers to deliver projects on time and under budget.

Creative Direction Social Media Management Ads Manager Design Creative Thinking Creative Conception Creative Director Graphic Design Graphic Designer Design Leadership Design Lead Visual Design Principles

Current

Art Director (Consultant)

Current

Range Rover Centre

Jan 2023 - Present (3 years 5 months)

Revamped brand identity and digital presence, increasing social media engagement by 40% and service bookings by 25% in 6 months. Designed high-impact social media ads and collaborated with marketing teams for cohesive storytelling.

social media engagement Brand Identity Digital Marketing Content Creation Advertising Collaboration Storytelling Graphic Design Campaign Strategy Marketing

Senior Graphic Designer

Hubthrill Technologies

Jan 2023 - Jan 2024 (1 year)

Created logos, product photography, and social media graphics, ensuring brand consistency across 20+ campaigns. Developed data visualizations and infographics that boosted website traffic by 21%.

Graphic Design Logo Creation Product Photography Data Visualization Infographics Brand Consistency Marketing Alignment Audience Engagement Campaign Development Social media graphics

Brand Strategist & Graphic Designer

Bella’s Candy Shop

Jan 2021 - Jan 2022 (1 year)

Redesigned packaging and digital assets, increasing conversions by 30%. Collaborated with cross-functional teams to align visuals with business goals.