At enso, I led design across the product, brand, and AI platform strategy, partnering with founders on a premium repositioning that supported approximately 10x ARR growth. I redesigned onboarding and core product UX, contributing to trial-to-paid conversion nearly doubling over the rollout window.
At @hotel, I redesigned search as a phased experience, addressing perceived wait time; search drop-off fell and bookings increased. I’ve also designed booking and referral journeys for wndr and worked on fintech, SaaS, and consumer products as an independent designer.
