Open to opportunities

Anaya Purandare

@anayapurandare

Senior product designer blending inclusive, luxury, and digital experiences to create user-centered, scalable design systems.

India

Message

What I'm looking for

I’m seeking a leadership role where I can lead a product design team to build accessible, scalable digital products, mentor designers, and balance creativity with team wellbeing.

I am a Senior Product Designer with experience across luxury retail and insurance platforms, combining inclusive design principles with strong visual sensibilities. I led design system development and major product revamps to improve engagement and usability.

My background includes a Master’s in Luxury Brand Management from Domus Academy and a Bachelor’s in Fashion Communication from NIFT Mumbai, which informs my cross-disciplinary approach to product, brand, and visual storytelling. I’ve driven product strategy, led stakeholder collaboration, and mentored peers to deliver consistent, high-quality design outcomes.

I seek leadership opportunities where I can guide teams to build intuitive, accessible products while maintaining a healthy work-life balance and fostering creative, theory-driven design practices.

Experience

Work history, roles, and key accomplishments

Current

Inclusive Design Visiting Faculty

Current

NIFT Mumbai

Jun 2025 - Present (8 months)

Taught Inclusive Design focusing on accessibility and diversity, facilitated workshops and critiques, and mentored students to deliver socially impactful, industry-relevant design projects.

Inclusive Design Accessibility Workshop Facilitation Curriculum Development Mentorship User Centered Design Critique Delivery

Senior Product Designer

ICICI Lombard

Jan 2024 - Nov 2024 (10 months)

Led UX and UI improvements across digital products including an app revamp, renewal communications, and a field force app, improving engagement and streamlining workflows through research-driven design.

User Research Wireframing Prototyping Design Systems Figma UI Design Accessibility

Senior Product Designer

Tata CLiQ

Jan 2019 - Dec 2023 (4 years 11 months)

Led product design strategy for Marketplace (Beauty & Luxury), created and implemented a scalable design system, and drove cross-functional collaboration to improve UX and business-aligned outcomes.

Design Systems Product & Design UX Strategy Stakeholder Management Cross Functional Collaboration Figma Prototyping User Research

Luxury Brand Marketing Intern

Fashion Technology Accelerator

Mar 2019 - Mar 2019 (0 months)

Developed strategic brand image work, provided art direction and social media materials, and co-authored a digital marketing e-book to boost client visibility and lead generation.

Brand Strategy Art Direction Social Media Marketing Graphic Design Content Creation Campaign Planning E Book Co Authoring

Junior UI/Graphic Design Intern

House of Anita Dongre

Supported brand management and campaign outreach for #iamAND, assisted on commercial shoots, styling for e-commerce, and designed graphics for advertising and lookbooks.

Brand Management Styling Graphic Design Campaign Execution Lookbook Design

Education

Degrees, certifications, and relevant coursework

National Institute of Fashion Technology, Mumbai

Bachelor of Design, Fashion Communication

Activities and societies: Internships and projects including brand management at House of Anita Dongre, packaging and branding work at Lokusdesign/Desai Brothers, and illustrative projects inspired by Ganjifa.

Earned a Bachelor's of Design in Fashion Communication with focus on visual storytelling, branding, photography, and campaign conceptualization.

Domus Academy

Master's Degree, Luxury Brand Management

2018 - 2019

Activities and societies: Strategic brand projects including market analysis, CRM insights, and collaborations with luxury brands such as Moncler and Sergio Rossi.

Completed a Master's Degree in Luxury Brand Management with projects on luxury market analysis and strategic brand management focused on international demographics.