Anastasiia Ivanytska

Drove organic growth strategy across international markets for a global marketplace platform, partnering with Product, Engineering, and Content teams to deliver scalable solutions. Led initiatives in technical SEO, AI-powered search, automation, and content systems, contributing to nearly doubling AI-driven traffic, 30% conversion rate improvements, and 20% indexation gains.

Led global SEO strategy across international markets, partnering with cross-functional teams to prioritize technical, content, and authority-building initiatives. Defined strategic SEO roadmaps, drove experimentation, and delivered scalable optimization programs that resulted in 30% organic growth within six months, 35% visibility improvement, and 20% conversion rate gains.

Promoted to Team Lead to lead SEO strategy across multiple projects, managing a team of specialists while driving cross-functional collaboration and scalable growth initiatives. Delivered x4 organic traffic growth and doubled revenue within the first year on flagship projects, establishing organic search as a primary acquisition channel.

Managed SEO strategy across a portfolio of 25+ websites, driving scalable organic growth in competitive Tier 1 markets while improving operational efficiency through standardized optimization processes and experimentation. Led CRO initiatives through A/B testing and performance analysis, increasing conversion rates by 15% across commercial landing pages.

Led the SEO initiatives for a company-wide domain and CMS migration during a corporate rebrand, ensuring the transition preserved organic performance while supporting continued business growth. Coordinated the SEO component of a large-scale migration, preserving site health and organic traffic while minimizing migration risk and contributing to a 15% increase in qualified leads following the rebra

Promoted from Link Builder to SEO Specialist after consistently delivering strong performance across competitive projects. Led outreach and authority-building initiatives that increased organic traffic while reducing acquisition costs through process optimization and strategic execution.

Completed the AI Agents Intensive Course in 2025.

Completed the Gen AI Intensive Course in 2025.

Earned the Advanced Content Marketing certification from Semrush Academy in 2024.

Earned the HubSpot Content Marketing certification in 2024.

Earned the Google Analytics 4 certification from Google Skillshop in 2023.

Completed the Conversion Rate Optimization Course on Udemy in 2023.

Bachelor of Science in Computer Science from State University of Telecommunications, Kyiv, Ukraine, completed in May 2019.