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Anass Lahlal

@anasslahlal

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Fullstack software engineer with 7+ years of experience.

Morocco

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What I'm looking for

I am seeking a role that fosters innovation and collaboration, where I can leverage my full-stack expertise to build impactful solutions.

I am a Senior Software Engineer with over 7 years of experience, specializing in full-stack development. My journey began in frontend development, and I have since expanded my expertise to build scalable web applications and data pipelines. I thrive in diverse environments and have a proven track record of leading teams to success.

At BackRoom, I extended the internal design system to support a product pivot toward Instagram audit reports and automated DM campaigns. My deep expertise in Meta's Instagram Graph API has allowed me to integrate media insights and automate workflows effectively. Previously, at DataHawk, I managed complex frontend experiences and led a team to enhance user experience through a robust design system.

Experience

Work history, roles, and key accomplishments

Senior Software Engineer

BackRoom

Jul 2024 - Jun 2025 (11 months)

- Extended the internal design system to support a product pivot toward Instagram audit reports and automated DM campaigns.
- Designed and implemented a scalable data collection pipeline for Instagram accounts with thousands of posts and hundreds of thousands of followers.
- Gained deep expertise in the Meta Instagram Graph API, integrating media insights and DM automation workflows.

Angular NestJS PostgreSQL Redis DBT BullMQ Meta Instagram Graph API Storybook RxJS

Frontend Engineer

DataHawk

Jan 2021 - Jun 2024 (3 years 5 months)

- Reduced frontend exceptions and improved UX by analyzing user behavior, and built a design system based on Ant Design for consistent UI components.
- Managed complex experiences via feature flagging and led the frontend team, guiding development and fostering a collaborative engineering culture.

C#TypeScript Angular Ant Design RxJS .NET MySQL DBT Snowflake

Frontend Developer

Invesp

Apr 2018 - Jan 2021 (2 years 9 months)

- Migrated legacy web tools to React, boosting maintainability and performance.
- Built performance-optimized session recording, heatmaps and surveys for their SaaS (FigPiii).
- Delivered dozens of A/B tests for client websites to drive conversion rate improvements.

React Redux jQuery JavaScript PHP MongoDB MySQL A B Testing UX Strategy

Education

Degrees, certifications, and relevant coursework

Bahçeşehir University

Bachelor’s Degree, Software Engineering

Completed a Bachelor's Degree in Software Engineering. Gained foundational knowledge and practical skills in software development principles and practices.