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Ana Soriano

@anasoriano

I lead M&A and corporate development for vertical-market software businesses across Latin America and Spain.

Spain
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What I'm looking for

I'm focused on M&A, corporate development, and business development opportunities in software and technology, where I can build long-term partner relationships and contribute across investment processes from research through integration.

At Total Specific Solutions, I lead M&A strategic and corporate development for the Latin American market while supporting business development across Spain. I work with a pan-European software group that invests in vertical-market businesses across sectors including healthcare, government, retail, real estate, financial services, and legal services.

I'm involved throughout the investment process, from market research and first contact with potential partners through relationship building, negotiation, due diligence, closing, and integration. I also manage key accounts and use the group's know-how and best practices to add value in meetings with prospective partners.

Previously, I developed commercial strategies, managed customer portfolios, and supported domestic and international sales activity at Valora Energy. I also managed an education academy, including marketing, billing, course administration, annual planning, and supervision of teaching staff.

My earlier experience in aviation included leading cabin crews at Eurowings, training new crew members, and maintaining high standards of passenger safety, service, and onboard operations.

Experience

Work history, roles, and key accomplishments

TS
Current

M&A Business Development

Total Specific Solutions

Apr 2022 - Present (4 years 4 months)

Managed key accounts and relationships, involved in the full investment process including research, negotiation, due diligence, and integration. Attended international trade fairs and utilized company know-how to add value in partner meetings.

Total Specific Solutions logoTS
Current

M&A Business Development (Spanish market)

Apr 2022 - Present (4 years 4 months)

Total Specific Solutions (TSS) es un proveedor paneuropeo de soluciones empresariales de IT y consta de unidades de negocio independientes que ofrecen productos y servicios a su segmento de mercado vertical específico. En concreto, TSS opera en los sectores de la sanidad, la administración local y central, el comercio minorista, el sector inmobiliario, servicios financieros y jurídicos, etc. TSS f

VE

International Trade Department

Valora Energy

Jan 2022 - Apr 2022 (3 months)

Planned and organized daily commercial activities in national and international markets, developed business strategies, advised and retained customers, and prepared detailed reports on the client portfolio.

Valora Energy logoVE

Departamento comercial internacional | International trade department

Jan 2022 - Apr 2022 (3 months)

- Planificación y organización de las actividades comerciales diarias. Tanto en el mercado nacional como internacional (Italia, Portugal, Países Bajos, Reino Unido, Dinamarca, etc.)
- Elaboración de estrategias comerciales.
- Asesoramiento al cliente.
- Fidelización de clientes.
- Aplicación de la estrategia de marketing durante el proceso de venta.
- Realización de informes detallados sobre la

AF

English Language Teacher

Academia F1

Sep 2021 - Apr 2022 (7 months)

Taught English and prepared students for official Cambridge exams, evaluated learning progress, and designed activities to meet student needs.

Academia F1 logoAF

English Language Teacher (Preparation for official Cambridge Exams)

Sep 2021 - Apr 2022 (7 months)

- Programación y enseñanza de las áreas, materias y módulos.
- Evaluación del proceso de aprendizaje del alumnado.
- Tutoría de los alumnos, dirección y orientación de su aprendizaje y apoyo en su proceso educativo.
- Atención al desarrollo intelectual, afectivo, psicomotriz, social y moral del alumnado.
- Diseño de actividades cercanas a los intereses y a las necesidades del alumnado.
- Prop

Academia F1 logoAF

Gerente | Manager

May 2021 - Apr 2022 (11 months)

- Dirección/gerencia de academia de enseñanza.
- Diseño y desarrollo de estrategias de marketing. (también marketing digital).
- Atención al cliente.
- Gestión administrativa (recibos, facturación, etc).
- Gestión de cursos
- Gestión y supervisión del personal docente a cargo.
- Planificación de objetivos anuales y organización de los recursos disponibles determinados por el presupuesto anual.

AF

Manager

Academia F1

May 2021 - Apr 2022 (11 months)

Managed a teaching academy, including marketing strategy, customer support, administrative tasks, course management, and supervision of teaching staff.

EU

Senior Cabin Crew Member

Eurowings

Dec 2017 - Apr 2021 (3 years 4 months)

Supervised and coordinated the cabin crew team, ensured passenger safety and well-being, managed onboard sales and stock, and maintained company standards.

Eurowings logoEU

Jefa de cabina | Senior Cabin Crew Member

Dec 2017 - Apr 2021 (3 years 4 months)

- Supervisión, reparto de tareas y coordinación del equipo de tripulación de vuelo.
- Máxima responsable del bienestar, seguridad y atención del pasaje de cabina.
- Control de stocks de productos a la venta a bordo.
- Supervisión y control de ventas realizadas durante el vuelo.
- Arqueo de caja.
- Control de estándares de empresa (Imagen Corporativa).
_________________________________________

Eurowings logoEU

Tripulante de cabina | Cabin Crew Member

Apr 2017 - Apr 2021 (4 years)

Worked as Tripulante de cabina | Cabin Crew Member at Eurowings.

EU

Cabin Crew Member

Eurowings

Apr 2017 - Apr 2021 (4 years)

Provided cabin service and ensured passenger safety and comfort.

Eurowings logoEU

Instructora | Cabin Crew Trainer

Jan 2018 - Mar 2020 (2 years 2 months)

- Encargada de la formación de las nuevas incorporaciones de tripulantes a la empresa.
- Encargada de la evaluación de los alumnos tras la etapa formativa.
____________________________________________

- Responsible for the training of new additions of crew members to the company.
- Responsible for the evaluation of students after the training stage.

EU

Cabin Crew Trainer

Eurowings

Jan 2018 - Mar 2020 (2 years 2 months)

Trained new cabin crew members and evaluated their performance after the training period.

Volotea logoVO

Tripulante de cabina | Cabin Crew Member

Apr 2016 - Sep 2016 (5 months)

- Control del bienestar, seguridad y atención del pasaje de cabina.
- Venta a bordo.
___________________________________________

- Control of the well-being, safety, security and care of the cabin passengers.
- Sales on board.

VO

Cabin Crew Member

Volotea

Apr 2016 - Sep 2016 (5 months)

Ensured passenger safety and well-being, and handled onboard sales.

Education

Degrees, certifications, and relevant coursework

IS

INESEM Business School

Diplomatura, Dirección Comercial y Ventas

EA

Edutin Academy

Gerencia Empresarial

2025 - 2025

EE

Euroinnova International Online Education

Máster en Museología, Historia del arte

2020 - 2021

UN

Universidad Nebrija

Técnicas de Socorrismo y Reanimación, Medicina

2020 - 2020

DF

Delena Formación

Aeronautical Accidents/Incidents Investigation, Aeronáutica

2018 - 2019

AU

Arizona State University

TESOL Certification

2018 - 2018

EE

Euroinnova International Online Education

Técnico Superior Recepcionista de Hotel, Turismo

2014 - 2014

TU

Trinity International University

C1 English Level, Idiomas

2013 - 2013

IA

IES Albariza

Bachillerato Humanidades

2008 - 2013

Tech stack

Software and tools used professionally

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