Open to opportunities

Anandhi Ravi

@anandhiravi

Message

Digital marketing and finance professional driving web content, campaigns, and data-led operational improvements.

India

Message

What I'm looking for

I seek a role combining digital marketing and finance expertise where I can lead website/content strategy, improve data-driven campaign performance, and drive process automation within a collaborative, growth-focused team.

I am a digital marketing and finance professional with over 14 years of experience blending website content management, campaign execution, and financial operations to deliver measurable business outcomes.

At Ford Motor Company I optimized the online car-buying journey, improved marketing data quality with structured data models, and led web content governance for U.S. and Canadian vehicle portfolios while coordinating cross-functional launches.

I have a strong track record in finance automation and process improvement — from tax automation and invoice accuracy to month-end closure enhancements — and I seek roles that leverage both my marketing acumen and financial insight to drive digital growth and operational excellence.

Experience

Work history, roles, and key accomplishments

Digital Marketing Analyst

Ford Motor Private Limited

Oct 2021 - Apr 2025 (3 years 6 months)

Optimized the digital car-buying journey and managed web content governance for U.S. and Canadian vehicle portfolios, improving customer engagement and ensuring real-time accuracy of marketing assets for campaign readiness.

Digital Campaigns CMS Jira Data Modeling Marketing Analytics SEO

Analyst - Material Product Accounting

Ford Motor Private Limited

Jan 2021 - Oct 2021 (9 months)

Streamlined monthly financial closures by automating journal entries, variance analysis, and sub-ledger reconciliation, improving reporting accuracy and timeliness.

Journal Entries Financial Reporting Automation Audit Support

Finance Associate - Tax Accounting

Ford Motor Private Limited

Mar 2012 - Dec 2020 (8 years 9 months)

Led tax automation initiatives and recovered tax credits by streamlining processes and collaborating with India Tax and credit availing teams to improve compliance and invoice processing accuracy.

Invoice Processing Compliance Process Improvement

Team Member - Payables

Flextronics Private Limited

Jan 2011 - Feb 2012 (1 year 1 month)

Accelerated invoice turnaround and improved payment accuracy by resolving numbering discrepancies and streamlining invoice review processes to enable faster supplier payments.

Accounts Payable Invoice Processing Error Resolution Process Improvement

Education

Degrees, certifications, and relevant coursework

University of Madras

Master of Business Administration, Financial Management

Completed an MBA in Financial Management with coursework focused on finance, accounting, and management principles, awarded in June 2012.

Meenakshi College for Women

Bachelor of Commerce, Commerce

Completed a Bachelor of Commerce in Corporate Secretaryship with studies in accounting, corporate law, and secretarial practices, awarded in June 2010.