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Ana Mihailović

@anamihailovi

Account Manager at Expanse Studios coordinating iGaming campaigns and client partnerships across a portfolio of 20 accounts.

Serbia

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At Expanse Studios, I manage a portfolio of 20 iGaming client accounts, serving as a primary contact and supporting satisfaction, retention, and account growth.

I coordinate with Creative, Production, and Commercial teams to deliver campaigns and projects on time, within budget, and in line with brand standards. I also identify upselling and cross-selling opportunities and prepare account performance reports and recommendations.

At GDC Group, I coordinated multi-market brand launches with Content, Product, and Commercial teams. I developed and optimized browser-based workflows for campaign data collection and QA, and maintained marketing assets across digital platforms.

At BetterCollective, I supported publisher and website partner onboarding, campaign ad placement, and performance insights. I also executed multi-platform advertising campaigns and reviewed campaign quality and performance.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

Expanse Studios

Sep 2026 - Present (0 months)

Manage a portfolio of 20 client accounts in the iGaming industry, serving as the primary point of contact and ensuring satisfaction, retention, and growth. Coordinate cross-functionally with Creative, Production, and Commercial teams to deliver campaigns on time and within budget.

Account Management Client Relations Cross functional Coordination Upselling Cross Selling Contract Negotiation performance reporting Strategic Planning IGaming

Ad Operation Executive

GDC Group

Nov 2023 - Jun 2026 (2 years 7 months)

Coordinated multi-market brand launches across international markets by collaborating with Content, Product, and Commercial teams, ensuring refined, on-brand presentation and timely delivery. Developed and optimized browser-based workflows for campaign data collection and QA processes.

Campaign Coordination Brand Presentation QA Workflow Optimization AI Tools Digital Marketing Cross Functional Collaboration

Inventory Onboarding Assistant

BetterCollective

Aug 2023 - Nov 2023 (3 months)

Streamlined onboarding of 40+ premium publisher and website partners, ensuring seamless integration and polished presentation of marketing content. Enhanced campaign engagement by supporting strategic ad placement and preparing performance insights for 50+ campaigns.

Onboarding Publisher management Ad Placements Performance Analysis Campaign Engagement Quality Assurance

Ad Campaign Assistant

BetterCollective

Apr 2023 - Aug 2023 (4 months)

Executed 30+ multi-platform advertising campaigns through cross-functional coordination, ensuring smooth delivery and elevated visibility. Planned campaign activity around 15+ major sporting events, aligning content with peak engagement periods.

Campaign Execution Cross functional Coordination Event Planning QA Performance Analysis CTR Optimization

Education

Degrees, certifications, and relevant coursework

Metropolitan University

Bachelor, Business and Marketing

Activities and societies: METTalents – 1st Place, Business Plan Competition

Pursued a Bachelor in Business and Marketing with relevant coursework in digital marketing, brand management, and marketing analytics. Awarded a full university scholarship for the highest-ranked business plan in the METTalents competition.