
Ana Galván Barrera
@anagalvnbarrera
I build brand identities, campaigns, and product visuals that turn research into impact.
What I'm looking for
At BBVA, I turned research into digital finance tools for older adults and their families, conducting 36 in-depth interviews to inform product decisions.
I documented global design-system components for an application used by 50 million customers and created communication frameworks adopted across six countries. I also facilitated an innovation workshop with leaders from Telefónica, Cabify, and IKEA, and co-authored BBVA's annual design trends report.
At The Beemine Lab, I led a three-person design team, shaped identities for Noomo, Beemine, and Alivium, and directed four product lines from concept to launch. I've created 360° campaign assets across digital, social, video, retail, and B2B channels.
Experience
Work history, roles, and key accomplishments
Contributed to a research initiative developing digital finance tools for older adults, conducting 36 in-depth interviews. Facilitated an innovation workshop with design leaders and co-authored BBVA's annual design trends report. Documented and standardized components in BBVA's global design system, supporting an application used by 50 million customers. Built internal communication frameworks and
Education
Degrees, certifications, and relevant coursework
GenD Barrera
GenD Barrera, Data Driven Product Design & CRO
Formación orientada a resultados, centrada en A/B testing y estrategias de optimización de conversión (CRO).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
galvanbarrera.framer.websitePortfolio
galvanbarrera.framer.websiteSalary expectations
Job categories
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