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Amy Ferguson

@amyferguson

Program leader at Dscout who grew its research panel to 100,000+ active users and expanded reach by 4.3M+ participants.

At Dscout, I was a founding team member who built and ran the participant side of the research marketplace. I grew its proprietary panel to 100,000+ active users and built the recruiting programs and infrastructure behind it.

I turned participant feedback, support trends, app reviews, and ratings into recommendations, keeping negative participant ratings under 1% and panel CSAT above 80. I also led the Partner Panels Program, expanding reach to 4.3M+ more global participants.

Earlier, at Gravitytank, I led consumer research for clients including Samsung, Google, Starbucks, and Unilever. At the City of Chicago, Department of Environment, I managed the Lake Michigan shoreline reconstruction project.

Experience

Work history, roles, and key accomplishments

Director, Panel Operations & Recruiting Programs

Dscout

Jan 2012 - Jan 2026 (14 years)

As a founding team member, built and ran the participant side of the marketplace, growing the panel to 100,000+ active users and leading programs that expanded reach to 4.3M+ global participants. Partnered with Product, Engineering, Sales, and Support to drive customer insights and program success.

Program Management Customer Insights Research Operations Data Analysis Cross functional Leadership Product Collaboration Partnership Management Tableau Metabase Google Analytics AI Tools

User Research Lead

Gravitytank

Jan 2004 - Jan 2011 (7 years)

Led qualitative and quantitative consumer research programs for clients including Samsung, Google, Starbucks, and Unilever. Created company-wide best practices for international recruiting and field operations, and led the fellows program for entry-level staff.

Qualitative Research Quantitative Research Mixed Methods Research Interviewing Workshop Facilitation Data Synthesis

Project Manager

City of Chicago, Department of Environment

Jan 1998 - Jan 2002 (4 years)

Managed the $300M Lake Michigan shoreline reconstruction project, aligning City, State, and Federal agencies, contractors, elected officials, and community groups. Owned construction planning, contract administration, financial reporting, and public review.

Project Management Construction Planning Contract Administration Financial Reporting Stakeholder Management