At Gamezop, I led the evolution of Quizzop from a static MCQ quiz platform to interactive formats, driving ~2x increase in session duration and ~20% lift in engagement. I also grew DAU by ~300K YoY through quiz formats, experimentation, and trend-led content strategy.
I ran monetization experiments across demand sources and owned partner-level A/B testing across 1000+ partner properties. I redesigned onboarding, increasing sign-ups by ~6.5%, and defined event tracking for funnel analysis and experimentation.
At Slang Labs, I conducted user research and redesigned mic interaction, improving adoption by 30%. Earlier, at Target, I managed merchandising and inventory flow across 8 departments for 200+ US stores, using MicroStation CAD and Blue Yonder JDA.
