Amolendu Hajraa

Professional Bio

With 23 years of experience shipping over 100 digital products, I am an AI-native Design Leader specializing in collapsing traditional six-month design timelines into days. By operating as a 5-in-1 single-person team—encompassing UX Research, UX/UI Design, Front-End Development, and Design Management—I utilize AI as a multiplier to deliver "idea-to-live-product" velocity without sacrificing senior-level judgment.

Career Achievements

Throughout my career, I have served global brands such as Walmart, Porsche, and S&P Global, as well as high-growth startups in the FinTech, E-commerce, and SaaS sectors. My work has directly contributed to over $600M raised by clients and served more than 75M users. Key career highlights include:

• E-Commerce Growth: At Pepperfry, I led the UX team during its scale-up phase and won the IAMAI Award for Excellence in Digital Experience. More recently, for Durian Furnitures, my strategies led to a 5x growth in online sales.

• AI Innovation: At Briq, I architected Otto, an autonomous AI agent that reduced customer support dependency by 95% and contributed to 300% revenue growth.

• Strategic Frameworks: I developed the proprietary TAPE framework (Trust, Attachment, Persuasion, Emotion) and the Success Centered Design (SCD) methodology to drive conversion and brand loyalty.

• FinTech Expertise: I have shipped over 15 FinTech applications, navigating complex regulatory landscapes across the US, EU, GCC, and India.

Interests & Expertise

My approach is rooted in the belief that AI-pair-programming and AI-driven research synthesis allow for unprecedented speed in production. I am a published author of four books, including The AI-Powered UX Designer (2026) and The Golden Ratio in UX Design.

Outside of design, my background as an award-winning film director sharpens the storytelling instincts I use to build high-converting user journeys. I am currently focused on helping startups in the US, Europe, and the MENA region replace traditional, slow-moving design teams with a single, high-velocity AI-native operator.