At Avani Paridhi Energy and Communications Pvt. Ltd., I manage the official social media handles of the Urban Development Department, Uttar Pradesh, including Instagram, Facebook, X, and YouTube. I create platform-specific content strategies and use performance analytics to optimise reach, impressions, and audience growth.
I also produce GenAI-assisted content to streamline publishing workflows and maintain a consistent brand voice across platforms.
At Dunitech Soft Solutions Pvt. Ltd., I created B2B content and SEO-optimised web copy, and executed Quora-based content marketing strategies to generate qualified leads and establish brand authority.
Earlier, I wrote long-form blogs, articles, and educational content for CareerNinja | LearnTube, and created web content at Recenturesoft. My work spans content writing, SEO, social media management, digital marketing, and Generative AI; my portfolio is at Writeups.in.
