Amira Alaa

I’m a Marketing & Communications professional with a background in public relations and experience in digital marketing and account management. I’m focused on delivering results through strategic planning, performance tracking, and strong client relationships.

As a Senior Account Manager at Bold Routes Real Estate, I managed real estate accounts and coordinated marketing needs and branding for franchise branches. I planned monthly campaigns based on franchise requirements and local market goals, optimized limited budgets with targeted, result-driven ad strategies, and coordinated Meta & Google campaigns end-to-end (briefs, budgets, targeting & reporting).

I created monthly reports tracking spend, performance, and ROI per branch using Excel, and I collaborated with media buyers to optimize campaigns for KPIs like leads, reach, and CPL. I enjoy turning data into decisions that improve outcomes across branches.

I also support team operations as an Assistant Marketing Manager (CMO) by helping schedule meetings, answering client questions, and keeping office files and systems organized. I continue to build my foundation through journalism and content-focused learning, strengthening how I write, investigate, and produce engaging visual content.