Amena Mudiaga

Helped increase client webinar attendance from 6 to 20 (3.3x) through YouTube content focused on webinar participation and qualified lead generation. Supported YouTube strategy for a client who closed a $10,000 sale with 304 subscribers.

Helped grow the YouTube channel from 3,700 to 198,000 subscribers through strategic content planning, SEO optimization, and visual storytelling. Provide ongoing consultation on content planning and creative direction, using audience retention insights to refine video structure.

Contributed to 14% student growth, helping bina reach 258 students, by building its ambassador program, referral program, and discovery classes. Directed video content strategy for an education brand, translating audience needs and enrollment goals into creative concepts and messaging.

Helped a client secure a £20,000 deal from a video that initially received just 17 views, demonstrating the value of reaching a relevant audience. Developed platform-specific YouTube and social content strategies, using retention, watch time, and performance metrics to refine formats.

Developed a cross-platform growth strategy that translated a 1.1M-follower TikTok audience into 800,000 YouTube subscribers. Led the content lifecycle from ideation and scripting direction through editing and distribution scheduling for a high-volume creator channel.

Produced content for two established creators, supporting ideation and editorial planning while adapting formats for Instagram, YouTube, and TikTok.

Bachelor of Engineering in Electrical and Electronics Engineering.