Ibukunoluwa Esther

I build content systems that turn brand messages into short-form videos people watch, save and act on. My work combines audience research, storytelling, scriptwriting and end-to-end editing.

At STS Global Education, I planned monthly content calendars across TikTok, Instagram and Facebook around recruitment priorities, turning prospective-student questions into clear, answer-led video content. I partnered with education counsellors to fact-check admissions information and developed motion graphics concepts for pathways, requirements and deadlines.

As founder of iBeauty Vault, I grew TikTok from zero to 1,400+ followers organically without paid promotion. I built the strategy, content pillars, posting rhythm and community workflow, while filming and editing hook-led beauty videos in CapCut.

I’ve also created consistent student-focused content for StudentGist Consult and manage Lucid Cycle’s social presence across planning, production, publishing and community response. I’m comfortable using Canva, Buffer, Notion and AI-assisted research tools to create content that supports brand growth and lead generation.