Amber Williams

I’m a marketing professional with experience leading cross-functional initiatives across product marketing, sales support, executive administration, vendor management, and business operations. I’m known for effective communication among departments while keeping projects organized, on schedule, and within budget.

In my current role as Marketing Coordinator for Seni Incontinence Products, I created and implemented merchandising strategies like POS displays and product planograms to improve product visibility and turnover. I contributed to consistent year-over-year growth of the Seni® brand by serving as a U.S. marketing liaison, driving brand visibility, cross-functional collaboration, and market presence. I also designed/updated the Seni Amazon Storefront, monitored online marketplaces, and ensured compliance for the Online Dealer Network Policy.

I optimize marketplace listings and A+ and content to improve metrics, and I collaborate on PPC advertising with consistent ROAS of 4+ with higher reach. I manage multi-channel marketing campaigns including Meta advertising and social media (LinkedIn and Facebook), while coordinating logistics for 40+ annual trade shows and supporting online/offline brand consistency.