Open to opportunities

Amber Erlich

@ambererlich

Short-form and digital platform content manager, driving revenue growth and audience expansion through partnerships and platform strategy.

United States

Message

What I'm looking for

I’m looking for a role where I can lead short-form and platform strategy, drive revenue and engagement, and build creator/brand partnerships—while optimizing workflows and partnering closely with platform stakeholders for growth.

I’m a manager focused on short-form and digital platform strategy, leading teams to grow engagement and revenue across Snapchat, TikTok, YouTube Shorts, and Instagram Reels. At TYT, I led short-form strategy with a clear editorial approach tied to platform trends and user behavior—resulting in over 200% revenue growth on Snapchat in a year.

I also built and scaled TYT’s Twitch presence, developing exclusive live content and monetization paths, then boosted Twitch revenue by 1300% in the first year while doubling ARPU through strategic programming. I strengthen execution by optimizing workflows, maintaining relationships with platform partners for policy/feature awareness, and building creator and brand partnerships (including negotiating $50K+ in sponsorship deals) that align deliverables, timelines, and measurable outcomes.

Experience

Work history, roles, and key accomplishments

Partnerships Manager

Freelance

Dec 2018 - May 2020 (1 year 5 months)

Forged brand collaborations for Twitch streamers, negotiating and securing $50K+ sponsorship deals with companies including Logitech, Amazon, GFUEL, and AMD. Managed project timelines, deliverables, and campaign execution.

Sponsorship Sponsorship Negotiation Project Management Campaign Execution Relationship Building