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Amanda Palm

@amandapalm

Accomplished PR/communications professional with 20 years of expertise in corporate and franchise businesses.

United States
Message

At Sport Clips Haircuts, I advise the CEO and Founder/Chairman, shape executive messaging and published thought leadership, and lead national PR that delivered 1.5 billion earned media impressions in 2025. I also manage crisis response, franchisee communications, and change initiatives across a franchise system of 1,800 locations.

Across Sport Clips, Mozido, and Schlotzsky’s, I’ve built internal communications infrastructure, social media programs, charitable partnerships, and high-performing teams. I bring a practical, measurable approach to reputation, stakeholder engagement, and communications that helps brands earn trust and drive participation.

Experience

Work history, roles, and key accomplishments

Sport Clips Haircuts logoSH
Current

Director, Communications & Partnerships

Apr 2016 - Present (10 years 5 months)

Strategic communications advisor to CEO and Founder, managing $500K budget and delivering 1.5 billion earned media impressions annually. Led crisis communications and internal communications overhaul achieving 60% open rates.

Education

Degrees, certifications, and relevant coursework

Texas A&M University logoTU

Texas A&M University

Bachelor of Science, Journalism

Bachelor of Science in Journalism with a minor in Speech Communications.

Tech stack

Software and tools used professionally

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