Open to opportunities

Amal Prabha

@amalprabha

Message

Brand strategist and copy lead crafting integrated campaigns that convert and build voice.

India

Message

What I'm looking for

I’m looking for an opportunity to lead brand voice and integrated campaigns where performance insights guide my copy. I want to collaborate closely with design and marketing teams and grow into higher-impact strategy and creative direction.

I’m a Copy Lead and Lead Brand Strategist with 6+ years across global brands, building brands and leading integrated campaigns for 20+ national and global brands across digital, ATL, social, and performance marketing.

At MyOperator, I head performance marketing copy direction, shaping clear, engaging messaging that drives measurable growth and audience action. I’ve revamped website content to refine tone and clarity, led social media strategy across platforms, and developed brand personas through in-depth market, competitor, and target audience research—turning insights into a consistent, relatable brand voice.

Previously at FCB Kinnect as a Sr. Creative Copywriter, I created and developed IP like a character for TVS StaR City+ that returned as a recurring concept, and supported launches, festive films, product narratives, and digital activations. I also curated content and strategy for DriveX across Instagram, Meta, and YouTube, contributing to a 500% follower growth outcome, and played key roles in major pitches and campaign work across multiple brands.

Experience

Work history, roles, and key accomplishments

Current

Copy Lead Brand Strategist

Current

MyOperator

Jul 2025 - Present (1 year 1 month)

Headed performance marketing copy direction, refining messaging across campaigns. Revamped website content, led social media strategy, developed brand persona voice, and wrote SEO-focused thought leadership blogs.

Brand Strategy Copywriting Content Strategy Website Content Social Media Strategy SEO Thought Leadership Writing

Sr. Creative Copywriter

FCB Kinnect

Jan 2023 - Jun 2025 (2 years 5 months)

Created campaign IP and wrote scripts across brand narratives, product launches, and digital activations. Led content strategy for social platforms and contributed to pitch work for multiple key accounts.

Creative Copywriting Character and IP Creation Content Strategy Production Supervision Social Media Strategy Instagram YouTube Pitch Support

Creative Copywriter

Changing Tree

Jul 2022 - Dec 2022 (5 months)

Supported pitches and led campaigns and topicals across multiple brands. Collaborated with Myntra to devise strategies and gamified concepts for its End of the Year Sale campaign.

Creative Copywriting Pitch Support Topical Treatments Strategy Development

Content & Copywriter

Sourav Ghosh & Team

Dec 2020 - Jul 2022 (1 year 7 months)

Led marketing and content work for multiple clients, including a Black Friday campaign for Stay Golden Cosmetics. Wrote blog posts and website content across a range of industries and worked with international clients.