Amalendu HajraaAH
Looking for a job

Amalendu Hajraa

@amalenduhajraa

AI-powered UX leader | 22+ yrs of experience | Ex-Pepperfry, Briq & S&P500 | Immediate Joiner.

India

What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful UX projects and collaborate with diverse teams to drive user engagement and business growth.

Seasoned UX Leader with 22+ years of expertise in crafting user-centric digital experiences for global brands like Walmart, Porsche, NSF, Pepperfry, and Briq. Extensive background in FinTech, SaaS, EdTech, InsurTech, and E-Commerce, delivering intuitive, high-impact solutions that drive business growth.

• AI-Powered UX Design: Leveraging AI to automate user flow generation, wireframing, and usability testing.

• AI-Driven Personalization: Designing adaptive user experiences using machine learning and behavioral insights.

• Conversational UI & AI Chatbots: Creating intuitive AI-driven interactions for seamless customer engagement.

• AI-Optimized UX Audits: Using AI to analyze user behavior, predict pain points, and improve conversion rates.

• Generative Design with AI: Automating UI design variations for rapid iteration and A/B testing.

• UX Leadership & Strategy: Defining vision, aligning stakeholders, and driving large-scale UX transformations.

• Customer Experience (CX) Design: Mapping end-to-end customer journeys to enhance satisfaction and engagement.

• DesignOps & Team Management: Leading and mentoring multidisciplinary teams to improve design efficiency.

• UX Strategy & Research | Information Architecture | Interaction Design | Data Visualization | Usability Testing | Accessibility (WCAG) | Design Thinking | Agile & Lean UX

• FinTech | AI | Web3 | Blockchain | E-Commerce | EdTech | InsurTech

Experience

Work history, roles, and key accomplishments

BA

Head of UX

Briq Data Analytics

Sep 2022 - May 2024 (1 year 8 months)

Directed a comprehensive UX strategy overhaul, achieving a 250% increase in active users on the Briq platform within six months. Streamlined onboarding processes and engineered a modular system that boosted company revenue by 300%.

OS

Founder

Onyx UX Studio

Jan 2020 - Sep 2022 (2 years 8 months)

Advised and collaborated with startups in FinTech, EdTech, and E-Commerce, accelerating their growth from seed to Series C funding. Designed high-impact user experiences for notable brands and executed large-scale UX transformations.

DL

Head of Design - India

Double Vision Signage Ltd.

Oct 2018 - Dec 2020 (2 years 2 months)

Led digital transformation projects for major clients like EY and Accenture, bridging design with business strategy. Supervised multi-disciplinary teams to ensure seamless execution of innovative digital experiences.

Education

Degrees, certifications, and relevant coursework

Macromedia Inc. logoMI

Macromedia Inc.

Macromedia Certified Designer, Design

2005 - 2005

Completed certification as a Macromedia Certified Designer, focusing on advanced design principles and multimedia applications.

MP

Micro Pro

Advanced Multimedia Diploma, Multimedia

2001 - 2003

Pursued an Advanced Multimedia Diploma, gaining expertise in multimedia design and production techniques.

IB

IDBI (Branch), West Bengal Board

10+2, Commerce

2000 - 2002

Completed 10+2 education with a focus on Commerce, laying the foundation for future studies in design and technology.

Tech stack

Software and tools used professionally

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Amalendu Hajraa - Head of UX - Briq Data Analytics | Himalayas