Amalendu Hajraa
@amalenduhajraa
AI-powered UX leader | 22+ yrs of experience | Ex-Pepperfry, Briq & S&P500 | Immediate Joiner.
IndiaWhat I'm looking for
Seasoned UX Leader with 22+ years of expertise in crafting user-centric digital experiences for global brands like Walmart, Porsche, NSF, Pepperfry, and Briq. Extensive background in FinTech, SaaS, EdTech, InsurTech, and E-Commerce, delivering intuitive, high-impact solutions that drive business growth.
• AI-Powered UX Design: Leveraging AI to automate user flow generation, wireframing, and usability testing.
• AI-Driven Personalization: Designing adaptive user experiences using machine learning and behavioral insights.
• Conversational UI & AI Chatbots: Creating intuitive AI-driven interactions for seamless customer engagement.
• AI-Optimized UX Audits: Using AI to analyze user behavior, predict pain points, and improve conversion rates.
• Generative Design with AI: Automating UI design variations for rapid iteration and A/B testing.
• UX Leadership & Strategy: Defining vision, aligning stakeholders, and driving large-scale UX transformations.
• Customer Experience (CX) Design: Mapping end-to-end customer journeys to enhance satisfaction and engagement.
• DesignOps & Team Management: Leading and mentoring multidisciplinary teams to improve design efficiency.
• UX Strategy & Research | Information Architecture | Interaction Design | Data Visualization | Usability Testing | Accessibility (WCAG) | Design Thinking | Agile & Lean UX
• FinTech | AI | Web3 | Blockchain | E-Commerce | EdTech | InsurTech
Experience
Work history, roles, and key accomplishments
Head of UX
Briq Data Analytics
Sep 2022 - May 2024 (1 year 8 months)
Directed a comprehensive UX strategy overhaul, achieving a 250% increase in active users on the Briq platform within six months. Streamlined onboarding processes and engineered a modular system that boosted company revenue by 300%.
Founder
Onyx UX Studio
Jan 2020 - Sep 2022 (2 years 8 months)
Advised and collaborated with startups in FinTech, EdTech, and E-Commerce, accelerating their growth from seed to Series C funding. Designed high-impact user experiences for notable brands and executed large-scale UX transformations.
Head of Design - India
Double Vision Signage Ltd.
Oct 2018 - Dec 2020 (2 years 2 months)
Led digital transformation projects for major clients like EY and Accenture, bridging design with business strategy. Supervised multi-disciplinary teams to ensure seamless execution of innovative digital experiences.
Head of UX
Pepperfry.com
Jul 2015 - Apr 2017 (1 year 9 months)
Transformed the e-commerce experience by reducing checkout steps by 40%, significantly improving conversion rates. Automated design workflows, enhancing marketing efficiency and mentoring a team of designers.
Education
Degrees, certifications, and relevant coursework
Macromedia Inc.
Macromedia Certified Designer, Design
2005 - 2005
Completed certification as a Macromedia Certified Designer, focusing on advanced design principles and multimedia applications.
Micro Pro
Advanced Multimedia Diploma, Multimedia
2001 - 2003
Pursued an Advanced Multimedia Diploma, gaining expertise in multimedia design and production techniques.
IDBI (Branch), West Bengal Board
10+2, Commerce
2000 - 2002
Completed 10+2 education with a focus on Commerce, laying the foundation for future studies in design and technology.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
onyxdigi.com/b2c_ah.phpPortfolio
onyxdigi.com/b2c_ah.phpSalary expectations
Social media
Job categories
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