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Alvin Aurellius

@alvinaurellius

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Driving Digitals Experiences & Brand Growth | Passionate about Hospitality & Marketing Innovation

Indonesia

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At Sheraton Bali Kuta Resort, I lead digital, social and content marketing for Daily Social, Bene Italian Kitchen, Feast and &More. In 2025, the dining brands saw 4.0M Facebook views, with year-on-year growth in link clicks, organic reach and engagement.

I planned and marketed signature activations including Sunday Social Brunch, Sunset Garden Festival and the cross-property Food Truck Festival with Aloft Bali Kuta. I also managed OTA and travel media, paid campaigns, EDM and outlet websites, with reporting through GA4 and Search Console.

At Vignette Collection, an IHG Hotels (Rumah Luwih Bali), I developed digital campaigns and content initiatives across social media, travel platforms and OTAs. I also activated wedding and experience partnerships, including Sababay Winery and Hatten Wines.

At Vasa Hotel Surabaya by Tanly Hospitality, I collaborated on restaurant takeover events and contributed to the Bonne Journe rebranding. Earlier, as a Marketing Communications Intern at JW Marriott Surabaya, I introduced Giphy GIF stickers and Spark AR Instagram filters and supported the Run To Give 2021 campaign.

Experience

Work history, roles, and key accomplishments

Current

Assistant F&B Marketing Manager

Current

Sheraton Bali Kuta Resort

Feb 2025 - Present (1 year 8 months)

Lead digital, social, and content marketing for the resort's dining brands, driving significant growth in views, link clicks, and engagement. Planned and marketed signature activations and managed full-funnel channels including OTAs, paid search, and EDM.

Digital Marketing Social Media Marketing Content Marketing Meta Business Suite Sprinklr OTA Management Paid Search EDM GA4 Google Search Console

Assistant Digital Marketing Manager

Vignette Collection, an IHG Hotels

Jan 2024 - Jan 2025 (1 year)

Developed and executed targeted digital campaigns via SEM, travel platforms, OTAs, and social media. Led content marketing initiatives and implemented data-driven advertising to optimize acquisition, engagement, and retention.

SEM Trip Advisor Expedia BNSA Social Media Marketing Content Marketing Data Analysis Partnership Management

Cluster Marketing Communications

Vasa Hotel Surabaya by Tanly Hospitality

Apr 2022 - Jan 2024 (1 year 9 months)

Spearheaded restaurant takeover events and contributed to rebranding and new outlet development. Delivered seasonal campaigns and produced weekly performance reports while growing social communities.

Event Marketing Rebranding Influencer Marketing Campaign Management Social Media Management Reporting

Marketing Communications Intern

JW Marriott Surabaya

Aug 2021 - Mar 2022 (7 months)

Introduced Giphy GIF stickers and Spark AR Instagram filters to enhance digital presence. Supported a month-long donation campaign and assisted with grand openings, managing KOLs and event documentation.

Social Media Giphy Spark AR Event Support KOL Management