Danti Maridha Rayya
@dantimaridharayya
Digital marketing enthusiast helping brands grow through content, campaigns, and performance analysis.
IndonesiaWhat I'm looking for
I’m a creative, results-driven digital marketing enthusiast with hands-on experience in social media strategy and campaign execution. I focus on content creation, audience engagement, and performance analysis to turn brand visibility into tangible outcomes.
In my Digital Strategy work for small businesses, I developed content pillars, managed posting timelines, and executed Meta Ads campaigns targeting specific audiences. I also ran competitor analysis to find opportunities and gaps, while monitoring insights, comments, and direct messages through weekly reporting.
My results are measurable: I helped increase Instagram followers from 3,616 to 3,635, expanded TikTok reach to 19,076, and contributed IDR 18,685,150 in additional sales for a local business client through insights and analysis.
Alongside marketing projects, I completed HR Admin roles at Artotel Yogyakarta (WORK HR Admin and Trainee HR Admin), supporting reporting, recruitment coordination, payroll processing, and documentation. That mix of operational discipline and creative execution keeps my work structured, reliable, and growth-focused.
Experience
Work history, roles, and key accomplishments
HR Admin
Artotel Yogyakarta
Jan 2024 - Oct 2024 (9 months)
Produced and managed internal social media content to increase staff engagement and awareness of company activities. Handled HR administration including reporting, recruitment coordination, and payroll processing, and helped streamline HR documentation for smoother internal workflows.
Trainee HR Admin
Artotel Yogyakarta
Jul 2023 - Jan 2024 (6 months)
Supported internal social media content production to improve staff engagement and awareness of company activities. Assisted with HR administrative tasks including reporting, recruitment coordination, payroll processing, and streamlined HR documentation to support internal workflows.
Education
Degrees, certifications, and relevant coursework
Tempat Belajar
Digital Marketing Bootcamp, Digital Marketing
2025 -
Completed a Digital Marketing Bootcamp covering brand building, copywriting, content marketing, landing pages, Google Ads, Facebook/Meta Ads, TikTok Ads, SEO, CRM, and social media management. Finished a team project that improved a small business’s brand awareness, follower growth, and generated IDR 18,685,150 in sales.
STP AMPTA Yogyakarta
Bachelor of Tourism, Hospitality Management
2020 - 2024
Grade: 3.57/4.00 (CGPA)
Pursued a Bachelor of Tourism with a major in Hospitality Management at STP AMPTA Yogyakarta (2020–2024), covering hotel marketing, management, entrepreneurship, and food & beverage. Cumulative GPA: 3.57/4.00.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Job categories
Skills
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