Allison Roberts

I lead event portfolios that create measurable business impact, most recently at Burr & Forman LLP, where I manage $2.5 million in budgets and deliver domestic and international client programs. I planned eight cross-border events across four countries, built repeatable playbooks that cut planning time by 45%, and supported 64+ new or expanded client relationships.

Across Centennial Real Estate Company, Topgolf International, and sports and hospitality organizations, I’ve paired event strategy with commercial outcomes. I’ve reduced vendor costs by 32%, increased customer acquisition by 45%, grown tournament revenue by 32%, and generated more than $500,000 in partnership and group ticket revenue.

I bring 15+ years of experience leading virtual, hybrid, and in-person experiences, from executive retreats and advisory engagements to trade shows and live sports events. I enjoy building disciplined, scalable processes while coaching teams and aligning sales, marketing, operations, vendors, and senior stakeholders around successful delivery.