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Allison Brill Kapson

@allisonbrillkapson

Health communications executive at MedStar Health who built its research communications function and launched platforms from scratch.

United States

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At MedStar Health, I built the marketing and communications function for MedStar Health Research Institute from the ground up, establishing its strategy and infrastructure. I launched communication platforms including an employee newsletter, an investigator resource hub, and a thought leadership platform for the Chief Scientific Officer.

At Weber Shandwick, I led integrated healthcare communications campaigns, directed an account team of 26+ staff, and managed more than $5M in annual client budgets. My work has included media strategy for clinical research, public health campaigns, and patient-facing health stories.

Experience

Work history, roles, and key accomplishments

AVP, Research Communications, Marketing, & PR

MedStar Health

Oct 2021 - May 2026 (4 years 7 months)

Built and led the marketing and communications function for MedStar Health Research Institute from the ground up, establishing strategy and infrastructure for a newly created department with a $700K annual budget. Served as senior communications strategist, Public Information Officer, and trusted advisor to executive leadership.

Strategic Communications Media Relations Public Relations Social Media Strategy Content Marketing Executive Communication Crisis Communications Team Leadership Budget Management

Vice President, Healthcare

Weber Shandwick

Apr 2017 - Oct 2021 (4 years 6 months)

Led integrated communications strategy and campaigns for public sector, hospital system, and healthcare clients, serving as senior account lead, strategist, and client advocate. Directed an account team of 26+ staff and managed more than $5M in annual client budgets.

Integrated Communications Account Management Client Relations Strategic Planning Media Relations Campaign Management Team Leadership Budget Management

Associate Director, Marketing Solutions

The Advisory Board Company

Jul 2015 - Apr 2017 (1 year 9 months)

Led multi-channel marketing campaign strategy for major healthcare systems nationwide, serving as a senior strategic advisor to C-suite clients on messaging, content distribution, and ROI measurement. Managed the implementation of a proprietary CRM platform, liaising between client teams and in-house IT specialists.

Marketing Strategy CRM Implementation Client Advisory Data Driven Marketing Business Development Content Distribution ROI Measurement

Digital Marketing Manager

MedStar Health

Sep 2014 - Jul 2015 (10 months)

Managed all content, digital marketing, and social media strategy for MedStar Georgetown University Hospital. Oversaw 500+ webpages of digital content in partnership with developers, agencies, and clinical leadership, ensuring accuracy, brand alignment, and revenue impact.

Digital Marketing Content Management Social Media Strategy Web Management Brand Alignment Audience Engagement

Senior Account Executive, Digital Communications & Paid Media

Porter Novelli

Mar 2011 - Sep 2014 (3 years 6 months)

Served as day-to-day digital account lead, developing strategic communications plans, integrated campaigns, and paid media programs for a diverse client portfolio including consumer brands, public agencies, and energy coalitions. Mentored junior staff on digital and social best practices and supervised the summer internship program.

Digital Communication Paid Media Integrated Campaigns Social Media Content Development Mentorship Client Management

Digital Media Associate

CLS Strategies

Oct 2010 - Mar 2011 (5 months)

Managed online communities for international public affairs clients, growing following by 150% in under three months. Conducted share-of-voice analyses to identify emerging conversation opportunities and inform communications strategy.

Community Management Social Media Share Of Voice Communications Strategy