Open to opportunities

Allie Burk

@allieburk

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Marketing and events coordinator turning data into guest-focused growth.

United States

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What I'm looking for

I’m looking for a role where I can coordinate marketing and events, optimize workflows with strong documentation, and turn CRM/Excel insights into executive-ready reporting—while continuing to enhance guest and customer experiences. I’m also focused on relocating.

I’m a results-driven marketing and events coordinator with a Bachelor’s in Digital Marketing, where I’ve built a track record of coordinating major events and improving guest experiences. I’m especially motivated by using data and clear documentation to keep projects moving and stakeholders aligned.

In my current role, I manage project lifecycles for the sales department, implement process optimization strategies, and help streamline task scheduling across teams. I also execute internal marketing campaigns that strengthen brand awareness, while maintaining customer satisfaction through coordinated timelines and cross-functional collaboration.

I combine advanced Excel and CRM tools with hands-on digital marketing—social media management (paid and organic), email and content marketing, SEO, Google Ads, Meta ad campaigns, and campaign analysis. I synthesize results for executive reporting and ensure marketing visibility through structured tracking systems.

My experience also includes event planning and marketing support as an intern, plus people-facing leadership as a park supervisor where I supervised staff, ran special activities, and promoted events via social channels. With certifications including Google Ads Certified and Surfer SEO masterclasses, I’m ready to bring measurable, guest-centered momentum to a new team—especially as I look to relocate.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Events Coordinator

Current

TH Media

Oct 2024 - Present (1 year 8 months)

Managed project lifecycles for the sales department and implemented process optimization to streamline task scheduling and improve cross-functional alignment. Executed internal marketing campaigns and integrated organic/paid social strategies to support customer satisfaction for consumer travel programs.

Project Management Marketing Automation Social Media Management Paid Social HubSpot Google Ads Meta Ads Campaign Analysis SEO Excel

Marketing and Event Planner Intern

National Cattle Congress

May 2023 - May 2024 (1 year)

Coordinated organization and execution of major events and supported small-scale events by managing budgets and aligning schedules with internal marketing goals. Managed social media accounts and updated website content, transferring data to an e-platform to improve accessibility.

Event Planning Budgeting Social Media Management Marketing Analytics Data Migration Marketing Operations CRM

Student Assistant

Rod Library

Feb 2021 - Dec 2023 (2 years 10 months)

Designed engaging library displays to increase awareness of library resources and researched/improved library databases for accurate information access. Developed procedures to streamline the management of recurring tasks.

Library Services Support Process documentation Display

Marketing and Communications Intern

ProPulse

Jun 2022 - Aug 2022 (2 months)

Maintained and analyzed marketing data in Excel and a CRM platform to support marketing initiatives and content updates. Designed graphics and authored communications, collaborating with HR to plan internal events that boosted employee engagement.

Marketing Communications Excel CRM Data Updates And Analysis Graphic Design AI Search Optimization

Park Supervisor

City of Dubuque (Leisure Services)

Jun 2019 - Aug 2021 (2 years 2 months)

Supervised park staff and volunteers during recreational activities and events to ensure smooth operations and participant safety. Led special events and promoted programs via social media to increase event visibility and attendee interaction.

Staff Supervision Volunteer Management Event Operations safety management Community Engagement Program Execution

Survey Assistant

Center for Social and Behavioral Research

Jan 2021 - Mar 2021 (2 months)

Supported survey execution for social and behavioral research projects, ensuring accurate data collection. Conducted cold calls to reach recipients and recorded survey responses in a database to streamline downstream analysis.

Survey Administration Research Support Cold Calling Data Collection Database Management Data Entry Phone Outreach Data Quality

Education

Degrees, certifications, and relevant coursework

American College of Greece

Semester Abroad, Semester Abroad

2023 - 2023

Completed a semester abroad at the American College of Greece in Athens in 2023.

University of Northern Iowa

Bachelor of Arts, Digital Marketing

2021 - 2023

Earned a Bachelor of Arts in Digital Marketing from the University of Northern Iowa from 2021 to 2023. Completed a digital marketing-focused undergraduate program in Cedar Falls, IA.