Open to opportunities

Allexandria Fernandez

@allexandriafernandez

Message

Marketing and events leader driving motorsport brand growth and engagement.

Philippines

Message

What I'm looking for

I seek a role where I can lead brand and event initiatives, drive digital engagement, manage sponsorships, and grow communities within a collaborative, fast-paced motorsport or lifestyle organization.

I am a dynamic marketing and events manager with hands-on experience in brand strategy, digital marketing, content creation, and large-scale event execution for motorsport and related programs.

I develop and run multimedia campaigns, produce photo and video content, and manage social channels to grow communities and strengthen brand recall across platforms.

I lead end-to-end event planning and on-ground operations, including accreditation and stakeholder coordination with international governing bodies, while overseeing sponsorships, PR, and partnership development.

I bring strong leadership, cross-cultural communication, and training experience from roles in corporate learning services and student organizations, consistently delivering organized, creative, high-pressure event results.

Experience

Work history, roles, and key accomplishments

Current

Brand and Operations Manager

Current

Ohvale Philippines / KIDDCODE Inc.

Jun 2024 - Present (1 year 7 months)

Develops and executes digital marketing and event strategies for Ohvale Philippines, leading FIM MiniGP Philippines Series logistics, accreditation, sponsorships, and multimedia content to grow community engagement and brand visibility.

Digital Marketing Event Management Content Creation Social Media Management Event Sponsorships Accreditation PR

Current

Multimedia & Marketing Specialist

Current

KIDDCODE Inc. / Ohvale Philippines

Jan 2024 - Present (2 years)

Creates and manages multimedia marketing content and executes social campaigns across Facebook, TikTok, and Instagram to promote racing programs and support event live coverage and post-event assets.

Content Creation Video Editing Social Media Strategy Canva Capcut Meta Business Suite TikTok Promote

Learning Services Specialist

Transworld Systems Inc.

May 2022 - Mar 2024 (1 year 10 months)

Designed learning materials and structured training programs for large groups while coordinating with US and Philippines teams and leading company-wide virtual and in-person events to improve training delivery.

Instructional Design Training Delivery Program Coordination Cross Cultural Communication Presentation Event Planning Documentation

Client Services Specialist

Transworld Systems Inc.

Mar 2021 - May 2022 (1 year 2 months)

Managed client communications and documentation processes via phone and email, coordinating stakeholders to ensure accurate client servicing and operational support.

Customer Service Client Relations Documentation Email Communication Phone Support

Education

Degrees, certifications, and relevant coursework

Philippine Normal University

Bachelor of Culture and Arts Education, Culture and Arts Education

2019 - 2022

Activities and societies: Vice President, Arts & Culture Educators’ Society; Head of Publications, PNU History Society; Public Relations Officer, Marian Student Council; Company Manager, Ignacian Marian Theater Company; Social Media Administrator, Arts & Culture Educator’s Society.

Completed a Bachelor of Culture and Arts Education with a major in Music and Arts, focusing on arts education, event leadership, and program development.