Open to opportunities

Alisson Souza

@alissonsouza

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Senior Data Analyst turning customer data into strategic business decisions.

Brazil

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What I'm looking for

I’m looking for a role where I can lead end-to-end analytics, build executive dashboards and KPI frameworks, and partner with Marketing/CRM/Credit teams to drive revenue growth and measurable performance improvements.

I’m a Data Analytics professional who turns complex data into actionable business insights, supporting strategic decision-making in retail and marketing. In my current role at C&A Brasil, I lead end-to-end analytics workstreams from problem structuring to insight delivery, acting as an internal analytics consultant.

I build executive dashboards and KPI frameworks that guide decisions across the customer lifecycle, credit performance, and campaigns. I partner with cross-functional teams (Marketing, CRM, Credit) and deliver structured storytelling to influence senior stakeholders, including support for loyalty program and partnership initiatives.

Previously, at MarketData Solutions, I delivered analytics consulting for major retail clients and applied predictive analytics using Python to improve customer targeting and campaign effectiveness. I also progressed from intern to analyst at SulAmérica Seguros and built a strong foundation in SQL/SAS-based reporting, KPI tracking, and automation through ETL and pipeline improvements.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Analytics Analyst

Current

C&A Brasil

Jan 2024 - Present (2 years 3 months)

Translated complex customer and credit data into strategic recommendations for marketing, credit, and commercial teams. Led analytics workstreams and delivered executive dashboards and KPI frameworks to support customer lifecycle, credit performance, and campaign decisions.

Customer Analytics SQL Python KPIs Dashboards Credit Analytics Marketing Analytics Data Storytelling Customer Lifecycle

Data Scientist / Data Analyst

MarketData Solutions

Aug 2021 - Dec 2023 (2 years 4 months)

Delivered analytics consulting for major retail clients, partnering with stakeholders to structure business problems and deliver actionable recommendations. Built customer segmentation and predictive targeting approaches using Python, while creating dashboards and KPI frameworks to monitor campaign and lifecycle performance.

Python SQL Customer Segmentation Predictive Analytics Dashboards KPIs ETL Data Storytelling Marketing Analytics

Statistical Analyst I

HDI Seguros

Nov 2019 - Aug 2021 (1 year 9 months)

Prepared, validated, and analyzed datasets using SQL and SAS to support technical and business teams. Automated recurring reporting and generated analytical studies on production and claims performance to inform product and risk decisions.

SQL SAS Statistical Analysis Data Validation Claims Analytics

Management Information Analyst

SulAmérica Seguros

Sep 2017 - Oct 2019 (2 years 1 month)

Built and maintained management reports in SAS to support executive reporting and performance monitoring for business and commercial teams. Supported KPI tracking and portfolio performance analysis through reliable data extraction, validation, and preparation.

SAS KPI Tracking Data Extraction Data Validation Management Reporting Data Preparation Business Intelligence