Alida M

The TDM Calculator tool simplifies TDM regulations for stakeholders like LA Department of Transportation and real estate developers, helping Los Angeles meet mobility goals by 2035. Conducted usability studies on supporting features using human-centered design and synthesized insights from user interviews and usability studies by creating scripts, surveys, reviewing data, and pitching to stakehold

Made online data visualizations accessible to blind and low-vision screen reader users by identifying friction points through A/B testing and qualitative interviews, improving usability and inclusivity. Conducted usability testing and Wizard-of-Oz experiments with 9 participants to uncover key user pain points, integrating feedback into actionable design changes. Delivered design improvements that

Spearheaded the design of a mobile app connecting physical and digital retail experiences, optimizing discovery and reducing in-store stress for users. Collaborated cross-functionally with engineers and PMs, executing rapid design iterations under tight timelines and applying user feedback and trends to enhance product-market fit. Delivered end-to-end design assets, including wireframes, high-fide

Designed and implemented a web-based system improving user experience and cross-communication for over 100 students and staff, enhancing collaboration and information presentation across program operations. Led user research, iterative prototyping, and stakeholder testing to align solutions with user needs, driving measurable improvements in satisfaction and efficiency. Produced content and commun

Grade: 3.9

Studied principles of human-centered design and engineering. Focused on user research methodologies, interaction design, and usability.