At Unipal GTC (APIC Group), I led growth strategy and implementation that delivered $23.3 million in growth across Jordan and Palestine. I also managed a $200 million portfolio of regional expansion opportunities across the MENA region.
I built the private label function, growing GloPal food from 5 SKUs to 20 and delivering $2 million in growth. I also developed PurePal Non-Food from concept to a ready-to-launch venture.
As Excellence and Transformation Manager at Unipal GTC (APIC Group), I built the Business Excellence, PMO, and Business Intelligence functions from scratch. I redesigned S&OP and demand planning, releasing $2 million of working capital and improving forecast accuracy by 7 points.
I automated more than 100 recurring reports, saving 300 hours of work, and supported implementation of SAP Business One, Sonic, Repzo, and Slimstock. Earlier, at Jawwal, I supported delivery of technology transformation programs, including Ericsson Convergent Billing and Microsoft Dynamics CRM.

