As a freelance Google Ads media buyer, I managed campaigns for ecommerce and lead-generation clients with high monthly ad spend.
I worked across Search, Shopping, Performance Max, and YouTube campaigns, improving ecommerce ROAS and reducing CPL for lead-generation clients.
I restructured campaigns, optimized product feeds and audience targeting, and managed negative keywords to address wasted spend and weak campaign structure.
I also delivered weekly performance reports with spend-efficiency insights and worked on conversion tracking.
