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Alex Goldberg

@alexgoldberg

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Lead Software Engineer at Tech Brit Ltd. building AI automation workflows and growing Selin across web and mobile.

United States

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At Tech Brit Ltd., I lead architecture and delivery for Selin, a commercial women's health platform spanning iOS, Android, and web. Selin has reached 400,000+ lifetime downloads, and I integrate RevenueCat with the Laravel backend to validate Apple and Google subscription receipts.

I also develop n8n and OpenAI pipelines that automate lead qualification, enrichment, CRM updates, follow-up tasks, and notifications. My work connects WordPress, Salesforce, payments, and customer communications, with validation and recovery built into the workflows.

At Vizual Technologies Inc., I re-engineered a legacy real estate platform for 220+ commercial agents, adding reporting, customer portals, and administration tools. I also recovered a business-critical CRM and delivered WordPress and Salesforce integrations, payments, and operational automation.

Earlier, I modernized a legacy PHP platform at Astrograph Software Inc. and developed Laravel backend systems at Frame One. I use OpenAI Codex for implementation, debugging, refactoring, and code review, and at Tech Brit Ltd. I own AWS infrastructure, CI/CD, and production deployments.

Experience

Work history, roles, and key accomplishments

Current

Lead Software Engineer

Current

Tech Brit Ltd.

Jan 2024 - Present (2 years 9 months)

Leads architecture and delivery for AI automation, subscription billing, and product growth. Manages engineering teams and drives product development from planning to production.

Senior Full Stack Engineer

Astrograph Software Inc.

Jan 2023 - Dec 2024 (1 year 11 months)

Modernized a legacy PHP platform and developed backend services and REST APIs. Improved platform performance and AWS infrastructure while maintaining production stability.

PHP AWS REST APIs Backend Development Performance Optimization Infrastructure

Senior Laravel Engineer

Frame One

Jan 2021 - Dec 2023 (2 years 11 months)

Designed and developed Laravel backend systems for a remote media production platform. Built secure authentication services, REST APIs, and reporting tools, and modernized application architecture.

Laravel PHP REST APIs Authentication Reporting Tools Third Party Integrations Architecture Modernization

Lead Full Stack Engineer

Vizual Technologies Inc.

Jan 2017 - Dec 2021 (4 years 11 months)

Re-engineered a legacy real estate platform for 220+ commercial agents, delivering reporting, customer portals, and administration tools. Recovered a business-critical CRM and led architecture, estimates, technical hiring, and developer mentoring.

WordPress Salesforce Payments Multilingual Publishing Automation CRM Architecture Team Leadership Mentorship Technical Hiring

Software Engineer

KFC International

Jan 2016 - Dec 2017 (1 year 11 months)

Enhanced enterprise content management for international marketing teams, including administration tools and permissions supporting global content operations.

Content Management Administrative Tools Permissions