Open to opportunities

Alexander Pina

@alexanderpina

Message

Strategic Brand Development Specialist and Graphic Designer with 16 years experience.

Colombia

Message

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities in a dynamic environment.

I am a strategic and results-driven Brand Development Specialist and Graphic Designer with over 16 years of international experience in digital marketing, visual communication, and customer engagement. My expertise lies in developing compelling brand strategies, creating impactful visuals, and optimizing user experiences. I am certified in UX Design, SEO, Google Analytics 4, and Inbound Marketing, which allows me to effectively manage B2B/B2C relationships and execute successful digital campaigns.

Throughout my career, I have had the privilege of working with global brands and high-growth startups, enhancing brand identities and refining marketing strategies to drive customer engagement. My freelance work as a Marketing & Brand Consultant has allowed me to design visual identities and execute social media campaigns that resonate with target audiences. I am fluent in both English and Spanish, which has further enabled me to connect with diverse client bases and lead multidisciplinary teams effectively.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Brand Consultant

Current

Freelance

Sep 2022 - Present (2 years 10 months)

Provided comprehensive brand development and digital marketing services for various clients, including OLD Clothing and TRVLZ. Designed visual identities, executed social media and email campaigns, and built responsive websites using WordPress and Shopify.

Brand Strategy Brand Identity Social Media Marketing Email Marketing WordPress Shopify Elementor Competitor Analysis

Marketing & Graphic Designer Consultant

Air Fixx Inc.

Sep 2024 - Present (10 months)

Enhanced brand identity and refined marketing strategies to improve customer impact and engagement. Optimized website structure and design, significantly increasing conversion rates and user interaction.

Brand Identity Marketing Strategy Website Optimization Conversion Rate Optimization Collaboration

Graphic Designer

MONAT® Global Canada UCL

Feb 2021 - Present (4 years 5 months)

Developed digital assets and UI designs to significantly enhance customer engagement across platforms. Conducted UX research and usability testing, leading to improved website and product interface designs.

Digital Assets UI Design UX Research Usability Testing Adobe Creative Suite Figma

Bilingual Supervisor

Teleperformance Colombia SAS

Apr 2018 - Present (7 years 3 months)

Supervised bilingual teams for major campaigns, including Capital One, Disney+, and UPS, ensuring high-quality service delivery. Trained staff, addressed operational challenges, and enhanced team productivity through coaching and workflow improvements.

Team Leadership Bilingualism Staff Training Quality Assurance Operational Management Workflow Optimization

International Business Coordinator

Miguel Caballero SAS

Feb 2015 - Present (10 years 5 months)

Managed international client relationships and developed global marketing strategies to expand market reach. Oversaw order fulfillment and ensured seamless supply chain coordination, contributing to corporate strategic alliances.

order fulfillment Supply Chain Strategic Alliances Business Development

Education

Degrees, certifications, and relevant coursework

CUNIBE

Bachelor's Degree, Graphic Design

Completed a comprehensive curriculum focused on visual communication principles and design methodologies. Gained expertise in various graphic design software and techniques, preparing for a career in creative industries.