Alessandro Oliva

Supporting all brands within the agency in defining and executing content marketing plans, including internal communication initiatives, managing a task force dedicated to content marketing execution.

Served as client lead for multiple accounts, managing each step behind the development of communication strategies and PR campaigns.

Managed a portfolio of B2B and B2C Tech clients acting as a point of reference for daily activities and content production.

Developed and localized integrated communication campaigns tailored to market needs, also supporting the execution of custom media buying plans.

Managed and executed omnichannel advertising campaigns, ensuring alignment with brand objectives. Oversaw ATL, TTL, and BTL campaign execution, optimizing cross-channel marketing efforts.

Bachelor Degree in Sciences and Technologies of Communication from Università degli studi di Ferrara from 2011 to 2014.

Attended Screensplay School from 2012 to 2013.

Completed a Corporate Communications educational course at Bottega di Narrazione Finzioni.

Completed a course on teaching methodologies at E-campus.

Completed a course on teaching humanities in secondary schools at FormAzienda.

Master of Science in Media management, Content Design & Digital marketing from Università della Svizzera Italiana from 2014 to 2016.