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Mariia Zimanova

@mariiazimanova

Results-oriented communications and social media professional with 20+ years leading editorial, digital, and crisis messaging.

Italy

Message

What I'm looking for

I’m looking for a role where I can own social and digital communication strategy, manage editorial/digital content, and lead crisis-ready messaging—using media monitoring and sentiment analysis to protect and grow reputation.

I’m a results-oriented communications and digital specialist with over 20 years of experience in journalism, media campaigns, and the management of editorial and digital content. I develop digital communication and marketing strategies across both editorial and corporate environments, with a strong focus on online reputation and audience growth.

I’ve led corporate and digital initiatives, including managing corporate Facebook pages, planning and implementing online communication strategies, and supporting audience growth through multichannel content production. I also build websites from scratch for Italian companies—developing website structure, content, logic, and integrating it with Facebook for digital marketing strategies.

From crisis communication and media sentiment analysis to team leadership, I’ve managed complex communication projects and editorial operations, coordinating editorial calendars, supervising publishing, and directing internal communications and PR activities. I thrive in high-pressure environments where I must manage multiple priorities, deliver regular reports and strategic analyses, and keep communication effective and accurate.

Experience

Work history, roles, and key accomplishments

Project Manager

T+ Agency

Jan 2019 - Jan 2021 (2 years)

Managed complex projects and communication campaigns, developing media plans and crisis communication approaches. Worked with clients on digital projects (websites, social media, Telegram, and YouTube) and performed media sentiment analysis and reputational risk monitoring.

Project Management Media Planning Crisis Communications Social Media Management Telegram YouTube Media Monitoring Sentiment Analysis Online Reputation Management Reporting strategic analysis

Editor-in-Chief

Speakercom.ru

Jan 2015 - Jan 2019 (4 years)

Coordinated editorial content and managed the journalism team, including planning editorial calendars and supervising daily publishing. Managed the website and social media channels, led special projects, and collaborated with speakers and external contributors.

Editorial Leadership Editorial Calendar Daily Publishing Supervision Website Management Social Media Management Special Projects Content Coordination

Editor-in-Chief

Smartnews.ru

Jan 2013 - Jan 2014 (1 year)

Supervised editorial operations and a network of regional contributors. Defined editorial guidelines, developed special content projects, and analyzed/shaped the editorial news agenda.

Editorial Operations Management Editorial Guidelines Special Projects News Agenda Analysis Editorial Content Strategy

Internal Communications Editor

Comus

Jan 2011 - Jan 2013 (2 years)

Managed internal communications and corporate PR activities, producing content for company websites and corporate magazines. Developed employee engagement and internal communication projects.

Internal Communications Corporate Communications Employee Engagement Content Corporate Magazines Content Communication Strategy

Journalist, Editor

Local Newspapers

Jan 2004 - Jan 2011 (7 years)

Produced and edited journalistic content, including managing multimedia materials and article layout. Wrote articles covering urban issues and current affairs.

Journalism Editing Article Layout Management News Writing Content Production Urban Affairs Reporting Current Affairs Coverage

Social Media & Digital Specialist

Bg Group Srl

Jan 2026 - Present (6 months)

Managed and developed BG Group SRL corporate Facebook pages, creating and publishing content and planning online communication strategies to support audience growth. Built the company website from scratch and integrated it with Facebook for digital marketing.

Social Media Management Content Creation Communication Strategy Media Planning Digital Presence Optimization Audience Growth Online Reputation Management Media Monitoring Sentiment Analysis

Social Media & Digital Specialist

Lb Autoservice

Jan 2026 - Present (6 months)

Managed and developed LB Autoservice corporate Facebook pages, creating and publishing content and planning online communication strategies. Built the company website from scratch and synchronized it with Facebook for digital marketing strategies.

Social Media Management Content Creation Communication Strategy Media Planning Digital Presence Optimization Audience Growth Online Reputation Management Media Monitoring Sentiment Analysis

Editor

Rambler

Jan 2014 - Present (12 years 6 months)

Edited homepage content and managed editorial priorities and information flows. Coordinated with editorial partners to support daily publishing operations.

Editorial Priorities Management Information Flows