Open to opportunities

Alena Elchaninova

@alenaelchaninova

Message

ACCA-qualified pricing leader driving revenue growth through strategic pricing.

United Kingdom

Message

What I'm looking for

I seek senior pricing or commercial leadership roles where I can drive revenue and margin through data-driven pricing, cross-functional collaboration, and governance.

I am an ACCA-qualified pricing director with deep experience driving pricing strategy across SaaS, telecommunications, and financial services. I lead data-informed pricing initiatives that improve ARR, margin, and competitive positioning across EMEA and global markets.

I have built governance frameworks, deal-approval processes, and commercial enablement that ensure consistent regional execution and margin control. I led pricing for AI-related products and optimised partner compensation to balance cost-efficiency with channel loyalty.

My background includes managing pricing and commercial strategy for global connectivity services, owning MI reporting and complex business cases, and implementing bespoke commercial models across IPVPN, cloud, security, transport, CDN, and voice products. I collaborate closely with Sales, Product, Legal, and Finance to align pricing with go-to-market objectives.

I am also an ICF-certified life coach and Energy Leadership practitioner who mentors teams, drives transformation, and advocates mindfulness and net-positive leadership. I bring a pragmatic, stakeholder-led approach to delivering measurable commercial impact.

Experience

Work history, roles, and key accomplishments

Current

Pricing Director

Current

Sage

Apr 2021 - Present (4 years 10 months)

Developed and led pricing strategies across EMEA and globally, driving ARR growth through data-informed decisions and built governance frameworks for deal approvals and pricing policy to enhance margin control.

Pricing Strategy Governance Market Analysis Commercial Strategy Stakeholder Management Data Driven Decision Making

Commercial & Pricing Manager

Inmarsat

Aug 2019 - Mar 2021 (1 year 7 months)

Owned pricing and commercial strategy for global connectivity services, developed value-based pricing for partners and customers, and acted as strategic pricing advisor during complex deal negotiations.

Commercial Strategy Deal Negotiation Competitive Benchmarking Pricing Guidance Commercial Enablement

Finance Business Partner

TMF Group

May 2017 - May 2019 (2 years)

Owned monthly management information reporting and led preparation of complex business cases, financial planning, budgets and forecasts to support commercial decision-making across service lines.

Financial Planning Budgeting Forecasting Business Case Development

Commercial & Pricing Lead

Various Employers

Feb 2008 - May 2017 (9 years 3 months)

Implemented complex pricing strategies and commercial models across telecommunications and services (IPVPN, Cloud, CDN, Voice), improving due diligence, renewals, and margin performance.

Due Diligence Renewals Management Pricing Models