Open to opportunities

Alecia Richard

@aleciarichard

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Driven Marketing Manager with expertise in market trends and analytics.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my marketing expertise to drive growth and engage consumers effectively.

I am a driven Marketing Manager with over ten years of experience in identifying market trends, consumer preferences, and business analytics. My career has been defined by my adaptability, creativity, and innovative approach to cultivating business development. I have successfully marketed and sold over four hundred masks during the COVID-19 pandemic, leveraging social media to connect with influencers and promote products effectively.

Throughout my career, I have honed my skills in project management, team collaboration, and digital advertisement. My experience includes curating creative marketing materials, hosting events, and conducting market research to understand consumer needs. I hold a Master of Business Administration in Marketing and a Master of Science in Merchandising, both from the University of North Texas, where I graduated with high honors.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

I//E LLC

Jan 2016 - Present (9 years 6 months)

Successfully marketed and sold over 400 masks during the COVID-19 pandemic. Utilized social media and influencer collaborations to drive small business growth and product promotion.

Social Media Marketing Influencer Marketing Brand Management Market Research Event Planning

Merchandising Coordinator Intern

Blessed + Kech LLC

Jan 2018 - Dec 2021 (3 years 11 months)

Managed the procurement of marketable garments for retail display. Executed visual merchandising strategies, including setting up product displays to attract consumers.

Merchandise Inventory Management Display

Marketing Intern

Mastapiece LLC

Jan 2017 - Dec 2020 (3 years 11 months)

Advertised media for local Houston artists, including music video production, podcasts, photoshoots, and interviews. Developed a defined business plan and roadmap for future projects.

Advertising Business Planning Project Coordination Event Planning Video Production Team Collaboration

Education

Degrees, certifications, and relevant coursework

University of North Texas

Master of Business Administration, Marketing

Grade: 3.75 GPA

Completed a Master of Business Administration with a focus on Marketing. Achieved a GPA of 3.75, demonstrating strong academic performance in advanced business and marketing principles.

University of North Texas

Master of Science, Merchandising

Grade: 3.8 GPA

Obtained a Master of Science in Merchandising, achieving a 3.8 GPA. Focused on advanced merchandising strategies and practices.

University of North Texas

Bachelor of Fine Arts, Fashion Design

Earned a Bachelor of Fine Arts with a specialization in Fashion Design. Developed a strong foundation in fashion design principles and creative processes.