Albert Amez
@albertamez
Advertising expert focused on creative testing to maximize ROAS.
What I'm looking for
I am an advertising expert with a strong focus on creative testing and maximizing Return on Advertising Spend (ROAS). My experience includes working directly with a Senior Media Buyer managing a $2M/year advertising budget, achieving an impressive average ROAS of 5x. Through this apprenticeship, I have gained invaluable insights into effective strategies for Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads, specifically tailored for the e-commerce, coaching, and software as a service industries.
In my role, I have honed my skills in ad copywriting and performance monitoring, ensuring consistent ROI across all campaigns. I have learned to set up, manage, analyze, and scale Facebook campaigns while optimizing budgets to drive sales growth. My expertise extends to utilizing 3rd party tracking software to enhance reporting accuracy and employing AI to streamline the ad creative testing process, enabling me to test significantly more ads than the average professional, thereby maximizing the chances of identifying successful campaigns.
Experience
Work history, roles, and key accomplishments
Media Buyer Apprentice
Media Buyer School
Apr 2023 - Mar 2024 (11 months)
As a Media Buyer Apprentice, I worked closely with a Senior Media Buyer managing $2M/year in ad spend. I focused on creative testing and learned strategies for Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads in various industries. I optimized campaigns for sales growth and improved reporting accuracy using 3rd party tracking software.
Internal Media Buyer
CliQAfrica
Jun 2022 - Jun 2023 (1 year)
In my role as an Internal Media Buyer, I achieved a ROAS of 4x using various advertising platforms. I improved landing page conversion rates through A/B testing and developed ad copy and video scripts while managing tracking software to enhance reporting accuracy.
Education
Degrees, certifications, and relevant coursework
University of Business and Integrated Development Studies
Bachelor of Science, Marketing
2018 - 2023
Studied Marketing with a focus on advertising strategies, creative testing, and performance optimization. Gained hands-on experience in managing advertising campaigns across various platforms including Facebook Ads, Google Ads, and YouTube Ads.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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