At FTC Forma Tu Cuerpo, I led SEO initiatives for Amazon e-stores, improving product visibility, keyword ranking, and organic traffic across marketplaces. I also implemented TikTok Shop–Shopify and Amazon–Shopify integrations, ensuring SKU consistency across channels.
At Cabernet, I analyzed sales, marketing, and operational data across 12+ stores, contributing to a 20% sales increase by identifying trends and optimizing team performance. I developed reporting frameworks and analyzed production data to support cost reduction and profitability.
As an Independent Data Analyst, I analyzed smart device data and Amazon PPC keywords using R, Excel, SQL, and Data Dive. I also cleaned and validated data to improve the reliability of client analytics.

