Looking for a job

Akshaya Singh

@akshayasingh

Message

I create high-converting direct-response and enterprise communications that drive engagement and revenue.

India

Message

What I'm looking for

I'm looking to create high-impact communications and conversion-focused copy, combining persuasion science, consumer psychology, testing, and storytelling while helping teams scale content operations.

I've created high-converting copy and communications for Accenture Technology Centers, Microsoft, and other global enterprise clients through CapacityCo. My work spans newsletters, leadership communications, landing pages, video scripts, thought leadership, social content, and award submissions.

At Equitymaster Agora Research, I wrote direct-response mailers, long-form sales letters, landing pages, and video scripts for a leading equity research firm. Using AWAI and Agora persuasion frameworks alongside CRO techniques, I helped improve conversion rates by 3X, 5X, and 10X and contributed to multi-million campaigns that became controls.

Across advertising, financial services, and enterprise technology, I combine consumer psychology, behavioral economics, research, and creative storytelling to make copy resonate and convert. I've also recruited, trained, and led copywriters while managing content from brief through final delivery.

Experience

Work history, roles, and key accomplishments

Senior Copywriter

CapacityCo

Dec 2019 - Dec 2025 (6 years)

Curated and delivered a monthly internal newsletter for Managing Directors of Accenture - India and Accenture - Philippines. Developed internal and external communications frameworks and created high-impact content across 10+ formats for global enterprise clients including Accenture Technology Centers and Microsoft.

Copywriting Content Strategy RFP Writing Video Scripts Blog Posts Landing Pages Social Media Newsletters Thought Leadership Brand Voice Editorial Standards Proofreading Editing Project Management

Copywriter & Team Lead

Equitymaster Agora Research Pvt. Ltd.

Jul 2011 - Jun 2019 (7 years 11 months)

Conceptualized and wrote direct-response marketing mailers, long-form sales letters, video scripts, landing pages, and press releases for one of India's leading equity research firms. Applied AWAI-certified direct-response methodology and Agora persuasion frameworks to drive new subscriber acquisitions and retention, improving conversion rates by 3X, 5X, and even 10X.

Direct Response Copywriting Long Form Sales Letters Video Scripts Landing Pages Press Releases Conversion Rate Optimization Consumer Psychology Team Leadership Training Data Synthesis

Freelance Copywriter & Graphic Designer

Independent

Feb 2010 - Jun 2011 (1 year 4 months)

Delivered creative copywriting and basic design services for boutique clients, managing projects independently from brief to final delivery.

Copywriting Graphic Design Project Management

Copywriter & Business Development

Black Coffee Communications

Feb 2008 - Feb 2010 (2 years)

Crafted integrated marketing communication copy for diverse clients including Residency Hotels, Kanatal Resorts, Rathi Steel, and Infovision BPO. Supported new business development through pitch decks, proposals, and agency credentials documents.

Copywriting Integrated Marketing Communications Pitch Decks Proposals Business Development