Open to opportunities

Akshata Maurya

@akshatamaurya

SEO Content Strategist and Copywriter with 6+ years driving search growth and lead generation through intent-led content.

India

Message

What I'm looking for

I’m looking for remote (full-time or contract) opportunities where I can own SEO content strategy and conversion-focused copy—using intent-led research, strong editorial writing, and AI-assisted workflows to drive organic growth and leads.

I’m an SEO Content Strategist and Copywriter with 6+ years of experience creating high-performing content that connects user intent, search behavior, and business goals. I develop content strategies and conversion-focused messaging that improve organic visibility, audience engagement, and lead generation.

In my freelance work, I build SEO-driven content strategies and produce landing pages, website copy, newsletters, and blogs designed for both readers and search engines. I use SEMrush, Ahrefs, Google Search, and competitor analysis to guide keyword research, SERP thinking, and content planning.

I’m also experienced in turning complex subject matter into clear, accessible content. For an immigration law firm, I created end-to-end strategies across visa categories, supporting marketing efforts with educational articles, FAQs, and service pages, plus lead-generation scripts and educational videos.

Earlier roles strengthened my editorial and execution craft—from producing 40+ SEO-focused blogs, case studies, and website articles monthly to editorial leadership work at a lifestyle magazine. I’ve also built storytelling-led destination marketing content and social media copy, using AI-assisted workflows (including ChatGPT) to improve ideation, research, and productivity.

Experience

Work history, roles, and key accomplishments

Current

SEO Content Strategist & Copywriter

Current

Freelance

Jan 2024 - Present (2 years 6 months)

Develop SEO-driven content strategies and high-converting marketing assets across multiple industries. Create SEO-optimized blogs, landing pages, website copy, newsletters, and conversion-focused messaging, leveraging tools like SEMrush, Ahrefs, and ChatGPT.

SEO Content Strategy SEO Copywriting Content Planning Keyword Research On Page SEO Internal Linking Landing Pages Long Form Content Conversion Copywriting SEMrush Ahrefs ChatGpt Google Analytics

Content Writer & Editor

Argus Cmop

Mar 2019 - May 2019 (2 months)

Created SEO-driven content for clients across manufacturing, security, architecture, interior design, and consumer products. Produced 40+ SEO-focused blogs, case studies, and website articles per month and edited marketing collateral for quality and clarity.

SEO Content Writing Content Research Copy Editing Proofreading

Editorial & Copy Lead

BBC GoodFood India Magazine

Feb 2018 - Feb 2019 (1 year)

Supported editorial production for a lifestyle magazine by editing and refining editorial content for publication quality. Produced long-form content and feature interviews, collaborating with designers and production teams to meet publishing deadlines.

Interviewing Editorial Editing long form content writing

Founder - Content Strategist

Just Bir Things

Led content strategy for a destination marketing platform promoting tourism, hospitality, local businesses, and travel experiences. Produced SEO-friendly travel guides and destination content while managing editorial calendars and social media campaign planning.

Content Strategy Destination Marketing SEO Friendly Travel Guides Travel Content Editorial Calendar Management Content Planning Hospitality Marketing Social Media Campaigns

Content Strategist & Copywriter

UK Immigration Law Firm

Developed an end-to-end content strategy for immigration and visa-related services. Performed keyword research and search intent mapping across visa categories and produced educational articles, landing pages, FAQs, and service/website copy to support lead generation.

Content Strategy Keyword Research SEO Content Writing Landing Pages FAQs Educational Content Website Copywriting Lead Generation

Social Media Content Writer

Sanjeev Kapoor Khazana

Created engaging digital and social media content for a culinary brand to maximize audience engagement and shareability. Collaborated with creative teams to maintain consistent messaging and simplified recipes for digital audiences.

Social Media Content Audience Engagement Content Shareability Collaboration Instructional Content Simplification Brand Consistency