Akash Dubey

I’m a Web & Digital Analytics professional with hands-on experience in GA4, Google Tag Manager (GTM), e-commerce tracking, funnel analysis, analytics QA, and conversion tracking workflows. I analyze e-commerce user journeys, product performance, funnel drop-offs, engagement metrics, and monetization trends using GA4 Explorations, SQL, Power BI, and Looker Studio.

In my current Digital Analytics Engineer Intern role at e-CENS, I support GA4 and GTM implementation validation and ecommerce tracking workflows—configuring and validating GTM variables, triggers, and GA4 event tags for e-commerce conversion tracking. I’ve also run GA4 funnel analysis across 13M+ user sessions and evaluated product performance across 19M+ item views and 120K+ purchases, while conducting device-category segmentation to compare mobile and desktop conversion behavior. I take pride in QA through Tracking Solution Documents (TSDs), analytics audits, and dataLayer validation—so reporting stays accurate from event capture to final insights.