Akanksha Sharma

I’m an Associate Product Manager with 3 years of B2B2C e-commerce experience, shaped by behavioural psychology and consumer insight. I translate customer research and psychological insights into strategic roadmaps and data-driven product decisions.

I design experimentation and decision-making systems that help teams move from assumption-led work to evidence-based execution. Using GrowthBook and Visually.io, I operationalised structured A/B testing workflows with hypothesis development, validation gates, and reporting dashboards—boosting experimentation velocity from quarterly releases to weekly test launches.

Across multi-market platforms, I lead high-impact migrations and feature launches with meticulous UX, localisation, and QA. I coordinated the WooCommerce-to-Shopify migration across UK, US, EU, and Australia, driving Trustpilot review integration and achieving 4.6+ average customer review ratings at day-1 launch.

From localisation programs to B2B friction mapping, I prioritise what moves the business and what improves customer outcomes. I’ve directed localisation strategy (Spanish, German, French) and redesigned signup/trade journey flows to remove conversion blockers, including a 37.6% lift in form submissions.