Open to opportunities

Maria Rafalskaya

@mariarafalskaya

Product designer focused on data-driven UX research, conversion optimization, and scalable design systems across web and mobile.

Zimbabwe

Message

What I'm looking for

I’m looking for a product design role where I can own outcomes end-to-end, run UX research to validate hypotheses, and drive measurable improvements in conversion and product metrics—especially in complex, early-stage or undefined domains.

I work end-to-end—from research and hypothesis validation to building MVP solutions and measuring their impact. I’m experienced in designing products in complex, undefined domains, turning insights into scalable systems and data-driven decisions.

Most recently, I designed and launched a mobile MVP in a zero-to-one space, transforming product research into a testable solution and reducing early-stage uncertainty. Previously, I built and scaled digital experiences (10+ landing pages and an e-commerce platform) and improved business metrics through UX decisions, including revenue growth and higher conversion rates.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Perklity

Jan 2025 - Present (1 year 5 months)

Designed and launched a mobile MVP from zero-to-one in a zero-to-one market space by transforming product research into a testable solution, reducing early-stage product risk. Conducted end-to-end discovery (interviews, surveys, usability testing) and used product/business metrics to guide decisions and measure impact.

Product Discovery UX Research Usability Testing Product Strategy Design Systems Conversion Optimization User Interviews Survey

Product Designer

Brain IT

May 2022 - Oct 2024 (2 years 5 months)

Designed and launched 10+ landing pages and built an e-commerce platform from scratch for an international client, increasing sales by 10–15% on average. Improved revenue by 30% and online sales by 20%, and created 20+ ad creatives to raise conversion rates and user acquisition.